'Inside Turner' with Frank Sgrizzi

In an exclusive interview with Turner Executive Vice President of Portfolio Sales and Client Partnerships, Frank Sgrizzi explains why he still gets a charge out of the Upfront after nearly 27 years at Turner.

Difference Between a Viewer and a Fan

Viewers tune out, fans tune in. “In our mind, a fan is more engaged than a casual viewer,” says Turner Sports President Lenny Daniels.

Brands not TV Shows

In an era of near-infinite choice, Turner’s success hinges on our brands’ abilities to build genuine and personalized connections with our fans.  Listen to TBS/TNT President Kevin Reilly share our strategy for creating emotional experiences that keep viewers coming back.

Go Where the Audience Is

President of CNN Worldwide Jeff Zucker explains how CNN’s stories have evolved and reveals why it’s ok that millennials don’t watch CNN on TV. “As long as they see those three red letters and know it’s CNN, we’re good.”

The Power of Premium Content

“Clients want to attach their brand to premium content.” Donna Speciale, president – Turner Ad Sales, shares why fan engagement is the holy grail for our ad buyers.

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