Dove partners with Cartoon Network to empower youth
April 3, 2018
Today, Dove announced a two-year global partnership with Cartoon Network’s “Steven Universe” to promote body confidence in young people through the cartoon’s beloved characters and themes of empowerment.
Through this revolutionary collaboration, the cartoon series is bringing the scientific and researched messaging of Dove’s Self Esteem Project directly to where young people are watching—a feat never seen before.
The Dove Self-Esteem Project, the world’s largest provider of self-esteem education, exists in 140 countries and is committed to reaching 40 million young people by 2020 through its educational programmes. With the help of “Steven Universe,” it will now reach 20 million more.
“We are passionate about evolving the types of messages the next generation are receiving through media, which is why we are working side by side with partners to take the programme to the next level,” said Sophie Galvani, Dove Global Vice President. “We are introducing new tools to enable us to reach even more young people with content that not only educates but also entertains. By partnering with Cartoon Network and Rebecca Sugar, we are able to create new ways to make a real impact towards our mission of helping young people build positive body confidence and self-esteem.”
Rebecca Sugar, creator of “Steven Universe,” directed a six-part animated mini-series for the partnership, tackling key topics that have been scientifically proven to affect young people’s body confidence, delivered in a medium children already know and love.
The first animated short film of the series premieres today. Watch it here:
“It has always been important to us that our content resonates with our audience and empowers them,” said Christina Miller, president Cartoon Network. “This partnership is unprecedented in its scale, reach and ambition to make a difference in kids’ lives around the world.”
Read the full press release here.