Turner brings art + science to CES 2018
January 4, 2018
As part of its mission to create compelling content that blends art and science, Turner will take its innovations to a global stage with its presence at CES 2018. The company will showcase a variety of offerings at the tech-focused event – including executive speakers, premium content and live experiences. The conference will take place in Las Vegas, Nevada, January 9-12.
CES is the world’s largest gathering for those interested in the intersection between business and consumer technologies. For 50 years, it has offered a platform for pioneers and the next generation of innovations that will inspire the marketplace. The largest hands-on event of its kind, CES features technology from all parts of the industry.
Below are the highlights from Turner’s involvement.
C Space at CES |Jeremy Legg, CTO of Turner; Paul Peterman, Head of Industry, Technology and Connectivity at Facebook; and Karen Chupka, Sr. Vice President of Corporate Business Strategy for the Consumer Technology Association (CTA), discuss the role technology plays in content marketing.
KEYNOTE CONVERSATION (Wednesday, January 10) | John Martin (Chairman & CEO, Turner) and Randy Freer (CEO, Hulu) speak. Matthew Garrahan from the Financial Times will moderate
CES SPORTS ZONE PRESENTED BY TURNER SPORTS | Turner Sports expands its presence to include the first-ever four-day showcase. It will also program the Sports Business Innovation conference track, including panel discussions, a live ELEAGUE showcase and a live broadcast of Inside the NBA.
CMO PANEL (Tuesday, January 9) | Molly Battin (CMO/CCO, Turner) participates in a panel on the Storyteller Stage.
C-SPACE STUDIO INTERVIEWS | Interviews include Doug Shapiro (Chief Strategy Officer, Turner), Craig Barry (CCO, Turner Sports) and David Levy (President, Turner). They will tape on-site and will air post-CES.
BUSINESS INSIDER CONTENT PARTNERSHIP | Turner partners with Business Insider to feature interviews with Turner executives on-site to run during and post-CES, including John Martin (Chairman & CEO, Turner), David Levy (President, Turner), Lenny Daniels (President, Turner Sports), and Shaquille O’Neal.
AD SALES C-SPACE in Aria Wedding Chapel | Turner Ad Sales will advance current relationships and build new ones in a less formal meeting and presentation format. Held in the Aria Wedding Chapel within C-Space, we will highlight our commitment to the future with a roadmap that demonstrates key solutions and engagements with not only the industry but our fans.
TURNER ART INSTALLATION outside the Aria Wedding Chapel (the location of this year’s ad sales meetings) | MARKERS features the world premiere of the ArtBots, a robotic graffiti platform created by artist Scott Peterman. Over the course of CES 2018, these ArtBots will create one of the largest robotically executed murals ever attempted, celebrating Turner's unique ability to connect with fans through a massive piece of fan art. Trending topics and fan imagery will be sourced from social media and included throughout the week on the art installation.
DAILY EVENTS FEATURING TURNER SPEAKERS
MONDAY, JANUARY 8
“THE NEXT GENERATION OF OTT” PANEL at Digital Hollywood: Richard Steiner (SVP of Digital Products & Services)
TUESDAY, JANUARY 9
“UNDERSTANDING THE VIDEO VALUE PROPOSITION” PANEL at Digital Hollywood: Chris Berend (SVP of Digital Video for CNN and co-founder of Great Big Story)
“THE FUTURE OF BRAND PARTNERSHIPS AND MARKETING INFLUENCERS” PANEL at Digital Hollywood: Keith Hernandez (SVP of Strategy for Bleacher Report)
“FUTURE OF TV: FROM PRIMETIME TO MULTI-PLATFORMS” PANEL at Digital Hollywood: Jennifer Mirgorod (EVP of Content Distribution & Strategic Partnerships)
“TV IN THE AGE OF DIGITAL” PANEL: Jesse Redniss (Chief Innovation Officer, tbs/TNT) speaks in the Marketing Reinvented track
"CUTTING-EDGE TECH FUELING THE GROWTH OF ESPORTS": Seth Ladetsky (SVP, Sales for Turner Sports)
CMO PANEL - STORYTELLER STAGE: Molly Battin (Global Chief Communications & Corporate Marketing Officer) speaks on panel, which will be livestreamed on the CES website.
WELCOME RECEPTION from 5-7 p.m. PT at Aria Wedding Chapel | Turner hosts an invite-only reception featuring Turner executives, influencers in media and clients in the venue where sales meetings will occur all week
WEDNESDAY, JANUARY 10
SPORTS BUSINESS INNOVATION (SBI) PANELS | to be livestreamed on Turner’s Facebook & Twitter
- “IMPACT OF DIVERSITY: RESHAPING THE FUTURE”
- “SOCIAL IMPACT OF SPORTS”
- “THE DIVERSE CONSUMER: DISCOVERING, IDENTIFYING AND EVOLVING”
“STEALING THE SHOW – BEST IN BRAND STORYTELLING” at Variety Entertainment Summit: Dan Riess, (EVP Content Partnerships)
“THE NEW AGE OF HITMAKING” at Variety Entertainment Summit: Chris Berend (SVP of Digital Video for CNN and co-founder of Great Big Story)
“EVERY COMPANY IS A TECH COMPANY”: Brooks Tobey (Head of Technology Strategy & Business Operations, Turner)
"THE FUTURE OF FAN ENGAGEMENT” at MediaLink + CDX Brand Innovation Salon: Donna Speciale (President, Turner Ad Sales) to speak on a panel
“REIMAGINING TELEVISION: A CONVERSATION WITH HULU AND TURNER” KEYNOTE with John Martin, CEO of Turner, and Randy Freer, CEO of Hulu. The conversation will be moderated by Financial Times’ Matthew Garrahan and livestreamed on the CES website.
THURSDAY, JANUARY 11
SPORTS BUSINESS INNOVATION (SBI) PANELS | to be livestreamed on Turner’s Facebook and Twitter:
- “EVOLVING THE CONTENT ECOSYSTEM”: including David Levy (President, Turner), moderated by Ernie Johnson (On-Air Commentator, Turner Sports)
- “NEXT GENERATION CONTENT DELIVERY, INNOVATION & MONETIZATION”: including Matt Hong (COO, Turner Sports), moderated by Ben Lyons (Host, The Warmup)
- “PLAYERS ONLY - BRIDGING THE GAP BETWEEN FANS & ATHLETES” featuring NBA Analyst team
TURNER AD SALES/IPG EVENT: Members of Turner and IPG’s leadership teams in an active discussion designed to showcase the necessity of taking advantage of today’s advanced advertising capabilities to better prepare for the future promised at CES.
Featuring opening remarks by Donna Speciale (President, Turner Ad Sales) and executives, including Shaquille O’Neal, Christina Miller (President, Cartoon Network, Adult Swim & Boomerang), Michael Strober (EVP Client Strategy & Ad Innovations), Dan Aversano (SVP Ad Innovation Turner Ignite) and Dan Riess (EVP Turner Ignite Content Partnerships)
“THE WARMUP” LIVE FROM CES: Fans get an all-access pass to CES through the eyes of hosts Ben Lyons; emcee, DJ and sports personality Ro Parrish; and comedian Tony Rock.
NBA ON TNT - INSIDE THE NBA LIVE BROADCAST from 4:00 – 11:00 p.m.: TNT’s Inside the NBA studio team (host Ernie Johnson and analysts Charles Barkley, Kenny Smith and Shaquille O’Neal) will anchor a special live NBA on TNT telecast from CES, including pre-game, halftime and post-game coverage surrounding the network’s NBA coverage throughout the evening.