Turner Broadcasting System, Inc.

COMPANY OVERVIEW

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Structured for Success

Turner Broadcasting is poised to lead and succeed in an increasingly more engaged, more connected media environment. 


Our programming business is aligned within four key divisions -- Domestic Entertainment; Animation, Young Adults & Kids; News; and International. We target audiences with content that is compelling, specific and relevant.

U.S. Entertainment

Collectively, TBS, TNT, Turner Classic Movies (TCM) and truTV provide a blend of originals, marquee sports, popular licensed series and movies, classic film and reality programming. This balanced mix of content addresses the specific needs of advertisers, distributors and consumers, while driving reach that generates in the best financial returns.

  • TBS tops the 2013 charts as basic cable's #1 network among adult 18-34 and adults 18-49 in primetime, with across-the-board growth and more total viewers than ever before.
  • TNT claims four shows among basic cable's Top 15 original series of 2013, more than any other network. 
  • Turner Sports delivered TNT's third most-viewed NBA season in its 29-year partnership with the league and — collectively across TBS, CBS, TNT and truTV — the most-viewed NCAA Division I Men’s Basketball Championship in 19 years. The division also garnered audience increases for its coverage of the MLB Postseason on TBS and the PGA Championship on TNT.
  • truTV has chalked up solid numbers with such hits as Hardcore Pawn, Lizard Lick Towing, Impractical Jokers and South Beach Tow.

Animation, Young Adults & Kids Media

Cartoon Network, Boomerang and Adult Swim; the digital businesses and Cartoon Network Video; and two animation production facilities, Cartoon Network Studios in Burbank and Williams Street Studios in Atlanta offer targeted original, acquired and classic animated and live action entertainment. 

  • Adult Swim ranks #1 in Total Day among adults 18-34 for the ninth year in a row, and is on track to making 2013 its most-watched year in its history during Total Day among adults 18-34 & 18-49 and other targeted demos.
  • Cartoon Network ranked as television’s #1 network for Early Prime (7-9 p.m.) delivery among boys 6-11 & 9-14.

News

CNN, the original 24-hour news network, delivers the most comprehensive, nonpartisan news and analysis to global audiences across all platforms. CNN Worldwide's networks and businesses, include CNN/U.S., HLN, CNN International, CNN en Español, CNN.com, CNN Airport Channel, CNN Radio and CNN Newsource.

  • CNN is the #2 cable news network in total viewers and adults 25-54 heading into the end of the year. 
  • Both CNN and HLN scored total audience and key demo growth compared to last year, while its competitors saw double-digit declines.

International

Turner International is now 160+ channels in 200+ countries, with more than 30 brands, in close to 40 languages. Turner’s global business is strong and continuing to build scale by leveraging the value of existing brands and making strategic regional acquisitions.

  • Turner is the leading U.S. multi-channel operator in Latin America.
  • CNN is the #1 English-language news brand around the world.

Ad Sales and Distribution

Working in tandem with the programming divisions, Turner’s Ad Sales and Distribution arms drive new thinking and execution that crosses traditional boundaries, connects players and assets in creative ways and delivers value for our partners and for our company.  

  • TBS, TNT and truTV combine unique strengths -- reach that rivals broadcast; strong, branded networks; great value; and broad demographic appeal for advertisers brand message.
  • The value proposition of CNN to our advertising partners remains the unmatched scale and reach of the brand.
  • Adult Swim has grown its footprint within the A18-49 demo while strengthening its core audience of 18-24 and 18-34, providing additional opportunities for advertisers within the Adult Swim brand environment.

Technology

A robust technology division within Turner provides the infrastructure to support the digital extension of our brands and creates unique ad-serving solutions through the design, development and delivery of key media technologies.

  • Instrumental in the development of technology to support the TV Everywhere initiative that will allow paying cable subscribers access to authenticated long form video across cable, satellite and telco providers.