Structured for Success
Turner Broadcasting is poised to lead and succeed in an increasingly more engaged, more connected media environment.
Our programming business is aligned within four key divisions -- Domestic Entertainment; Animation, Young Adults & Kids; News; and International. We target audiences with content that is compelling, specific and relevant.
U.S. Entertainment
Collectively, TBS, TNT, Turner Classic Movies (TCM) and truTV provide a blend of originals, marquee sports, popular licensed series and movies, classic film and reality programming. This balanced mix of content addresses the specific needs of advertisers, distributors and consumers, while driving reach that generates in the best financial returns.
- Turner Sports and CBS Sports’ exclusive live coverage of the 2013 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV combined to deliver the most viewed first week of the NCAA Tournament in 20 years (1993).
- The NBA on TNT delivered 8 of the top 10 most-watched NBA games on cable for Q1-to-date.
- After finishing 2012 as basic cable's top network with young adults, TBS is continuing that success this year by ranking as basic cable's #1 network of Q1 2013 among adults 18-34 and adults 18-49 in primetime.
- TNT has begun expanding its slate of original series to a year-round model, which this quarter has included the second season of the hit drama Dallas.
- truTV will score its youngest first-quarter primetime median age ever (41), driven by the strength of breakout hits like Hardcore Pawn, Lizard Lick Towing and Impractical Jokers.
Animation, Young Adults & Kids Media
Cartoon Network, Boomerang and Adult Swim; the digital businesses and Cartoon Network Video; and two animation production facilities, Cartoon Network Studios in Burbank and Williams Street Studios in Atlanta offer targeted original, acquired and classic animated and live action entertainment.
- Adult Swim is on track to make Q1 2013 its most-watched quarter in its history with key demos.
- Cartoon Network will rank as television’s #1 network for Early Prime (7-9 p.m.) delivery of boys 6-11 and 9-14, and #1 for Total Day delivery of boys 9-14.
- Cartoon Network dominated the Kid Games category on the App Store for the iPhone in Q1-to-date, representing 4 of the top 10 kids paid games in February. Adventure Time's "Fionna Fights" was the #1 kids paid app and was Cartoon Network's best paid game launch to date.
- Adult Swim Digital ranked among the Top 5 Video sites in the Humor category in Q1-to-date.
News
CNN, the original 24-hour news network, delivers the most comprehensive, nonpartisan news and analysis to global audiences across all platforms. CNN Worldwide's networks and businesses, include CNN/U.S., HLN, CNN International, CNN en Español, CNN.com, CNN Airport Channel, CNN Radio and CNN Newsource.
- CNN continued to reach more viewers than any other cable news network, and HLN was the only cable news net to score growth vs. Q1 2012.
- CNN was honored with three George Foster Peabody Awards in 2012: for CNN Worldwide's coverage of the Arab Spring, for Fareed Zakaria GPS and for CNN Heroes: An All-Star Tribute. The Peabody recognizes excellence, distinguished achievement and meritorious public service in journalism.
- CNN Digital Network is the #1 cable TV news property online with a monthly average of 67 million unique visitors for Q1 2013 to date.
- CNN Digital Network on Mobile remains the #1 mobile news source for Q1 2013 to-date, attracting 26 million monthly users. CNN Digital Network on Mobile has maintained the #1 ranking since January 2007.
International
With some 130 branded channels in 27 languages in more than 200 countries, Turner’s global business is strong and continuing to build scale by leveraging the value of existing brands and making strategic regional acquisitions.
- Turner is the leading U.S. multi-channel operator in Latin America.
- CNN is the #1 English-language news brand around the world.
- In 2010, Turner made major acquisitions to expand the global portfolio including the Millennium Media Group in the Nordic region and Chilevisión in Chile.
Ad Sales and Distribution
Working in tandem with the programming divisions, Turner’s Ad Sales and Distribution arms drive new thinking and execution that crosses traditional boundaries, connects players and assets in creative ways and delivers value for our partners and for our company.
- TBS, TNT and truTV combine unique strengths -- reach that rivals broadcast; strong, branded networks; great value; and broad demographic appeal for advertisers brand message.
- The value proposition of CNN to our advertising partners remains the unmatched scale and reach of the brand.
- Adult Swim has grown its footprint within the A18-49 demo while strengthening its core audience of 18-24 and 18-34, providing additional opportunities for advertisers within the Adult Swim brand environment.
Technology
A robust technology division within Turner provides the infrastructure to support the digital extension of our brands and creates unique ad-serving solutions through the design, development and delivery of key media technologies.
- Turner’s World Cup Soccer Twitter Buzz application was recognized by the Royal Television Society with the Innovation in News award.
- Instrumental in the development of technology to support the TV Everywhere initiative that will allow paying cable subscribers access to authenticated long form video across cable, satellite and telco providers.
