2015 PGA Championship Delivers 11.4 Million Exposures Across Turner Sports Multimedia Platforms
Monday, August 17, 2015
PGA.com Garners 56% Increase in Live Video Views & 91% in Live Hours Consumed
23 Million Social Media Impressions Across Facebook & Twitter, Up 45%
Turner Sports’ comprehensive multimedia coverage of the 2015 PGA Championship grossed 11.4 million exposures – an increase of 35% over 2014 – across its daily TNT average audiences and PGA.com mobile, online and TV Everywhere platforms. This year’s PGA Championship delivered double-digit growth across all platforms including TNT recording a 28% increase in total viewership and PGA.com’s suite of digital products registering significant gains in live video consumption, along with social impressions across Turner Sports’ PGA.com Facebook and Twitter accounts rising 45% over last year.
TNT’s live PGA Championship coverage (Thursday/Friday, 2-8 p.m. ET; Saturday/Sunday, 11 a.m.-2 p.m.) averaged 1,637,000 total viewers and a 1.2 U.S. HH rating, up 28% and 20% over last year’s telecast windows. This year marks the network’s most-viewed PGA Championship coverage since 2010. TNT’s four-day coverage also generated double-digit increases across key demographics including a 29% gain in Men 18-49 and 26% in People 18-49.
Sunday’s final round action on TNT delivered an average of 1,794,000 total viewers and a 1.3 U.S. HH rating, up 53% and 41% over 2014 and the network’s highest-rated and most-viewed Sunday coverage since 2010. TNT’s final round telecast – peaking with an average of 2.3 million total viewers from 1:30-1:45 p.m. – also posted considerable increases across core demos (+53% in People 18-49; +46% in Men 18-49).
The highest-rated metered markets for TNT’s PGA Championship coverage (Thursday-Sunday) — West Palm Beach (2.8), Milwaukee (2.7), Fort Myers (2.3), Columbus, Ohio (2.2) and Orlando/San Diego/Oklahoma City/Jacksonville/Memphis (2.1). The highest-rated metered markets for Sunday’s final round coverage – Milwaukee (4.0), Columbus (3.0), Memphis/San Diego (2.9), New Orleans (2.7) and Cleveland/Orlando (2.6).
PGA.com, managed by Turner Sports, garnered significant increases in live streaming throughout the four-day event with live video views up 56% and live hours consumed up 91% over last year. Overall, PGA.com netted 14.1 million visits and 4.7 million unique visitors, up 31% and 10% over 2014. This year’s live video streams and visits to the site are the highest for the PGA Championship on record.
The 2015 PGA Championship generated 23 million social impressions across Twitter and Facebook for PGA.com accounts managed by Turner Sports, an increase of 45% over last year.
Source: Comparisons within the release listed for dates of the 2015 PGA Championship on Turner Broadcasting managed properties compared to dates of the event in 2014. TV: Nielsen Fast Nationals based on Live + Same Day data stream; Digital: Adobe Site Catalyst, Bango; Social: Facebook Insights, Twitter Analytics & Spredfast. Term "exposure" defined as: daily average audiences or an aggregate of TV linear impressions and digital mobile, online and TV Everywhere platform video streams.
Nate Smeltz, Turner Sports, at (404) 827-4786 or email@example.com
Tony Morreale, Turner Sports, at (404) 575-7401 or firstname.lastname@example.org