2017 NCAA National Championship Game Scores Double-Digit Television Ratings and Live Streaming Increases
Tuesday, April 4, 2017
North Carolina vs. Gonzaga on CBS Delivers 14.5/24 Rating/Share, Up 21%
2017 NCAA Tournament Across TBS, CBS, TNT and truTV Garners 7.2/15 Average Rating/Share, Up 13%
NCAA March Madness Live Generates Record-Setting 4.4 Million Live Video Streams for Championship Game, Up 29% vs. 2016
CBS Sports and Turner Sports’ coverage of last night’s NCAA National Championship between North Carolina and Gonzaga on CBS scored a 14.5/24 rating/share in the metered markets, up +21% from last year and the third highest rating for the National Championship since 2005. The game peaked with a 17.4/33 rating/share from 11:30-11:45 p.m. ET.
Turner Sports and CBS Sports’ coverage of the 2017 NCAA Tournament averaged a 7.2/15 rating/share, based on overnight ratings, up +13% from last year. The 7.2/15 is tied as the second highest rating for the NCAA Tournament in the metered markets since 2005.
NCAA March Madness Live generated an all-time best 4.4 million live video streams for last night’s Championship Game, an increase of 29% over last year. Overall, MML netted a record-setting 98 million live video streams for the NCAA Tournament, up +33%.
Additionally, official March Madness social media handles garnered over 74 million engagements during the NCAA Tournament, a 42% increase over last year.
Top five rated metered markets for last night’s game:
1. Raleigh-Durham – 33.8/52
2. Greensboro-High Point-Winston Salem – 31.7/47
3. Charlotte – 30.1/46
4. Seattle-Tacoma – 24.5/43
5. Louisville – 23.5/38
Linear TV source: Nielsen Media Research, based on metered market Live + SD data stream for the 2017 NCAA Men’s College Basketball Tournament across TBS, CBS, TNT and truTV, through Championship compared to historical NCAA Tournament through 1991. Digital source: Conviva.