Adult Swim Hits the Road for Fan-Driven, Music Filled Event: Adult Swim x Desert Gold
Wednesday, March 21, 2018
New Two-Day Fan Experience Packed with Sneak Previews, Live Music, Freebies & More
Grab your sunglasses and hit the road to Palm Springs, California with Adult Swim. The network known for hit series Rick and Morty, Robot Chicken and The Eric Andre Show is teaming up with BMW for the ultimate two-day fan event: Adult Swim x Desert Gold at the Ace Hotel & Swim Club on April 12-13, which kicks off the 10 year anniversary edition of Ace’s annual ten day bacchanalia in the desert. Network and music enthusiasts alike will be treated to never-before-seen content, live music, freebies and more at this new, golden experience.
The fun gets started when the sun goes down. On Thursday, April 12, the event will kick off under the desert stars with a screening of “Things You’ve Never Seen in a Pool,” featuring what’s on the horizon for Adult Swim with unaired episodes, never-before-seen pilots and specials, and standby fan-favorites.
Didn’t get enough the night before? Soak up the golden rays and continue the party poolside on Friday, April 13 with a special live music performance by a favorite Adult Swim artist. Prepare for an unrivaled day of fun and surprises, while experiencing awesome jams live.
“We’re very excited to partner with BMW to bring Adult Swim fans new on the ground experiences, as well as live music that supports forward-thinking artists across all genres,” said Jason DeMarco, SVP & Creative Director of On-Air, Adult Swim. “See you in the desert!”
Adult Swim x Desert Gold is presented by the first-ever BMW X2 Sports Activity Vehicle (SAV), available in a bold Galvanic Gold Metallic. Tapping into the spirit of the new vehicle, the event will feature co-branded signage, creative brand integrations and coveted swag that celebrate gold, as well as provide guests with an exclusive first-look at the BMW X2 SAV on-site.
BMW’s broader partnership with Adult Swim spans all fan touchpoints, connecting the new vehicle with the network’s passionate millennial audience through activations anchored in curated content and music. Custom co-branded spots developed by the creative masterminds behind Adult Swim will drive event awareness across the network’s television, digital and social footprint. BMW will also sponsor “New Music Friday,” a weekly co-branded segment on Adult Swim’s popular live-stream show, “Stupid Morning Bullshit,” which will organically integrate the brand’s message.
Vouchers are now on sale for Adult Swim x Desert Gold. Admission will be free to fans ages 21+ with the purchase of a $20 Beverage Voucher redeemable for two drinks, including beer, wine and spirits. Entrance will be first come, first served space permitting, and advance voucher purchase is highly recommended.
For more information on Adult Swim x Desert Gold, please visit: http://www.adultswim.com/presents/.
About Adult Swim
Adult Swim (AdultSwim.com), launched in 2001, is Turner’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49, and is seen in 94 million U.S. homes.
About Desert Gold at Ace Hotel & Swim Club
Desert Gold is a ten day bacchanalia of sight and sound at Ace Hotel & Swim Club in Palm Springs (April 12-22 2018), offering festival-goers and wandering nomads the chance to relax, recharge and bask in the cosmic swells of desert culture. This year marks the tenth anniversary, and we're celebrating by building our own psych city in the desert, with appearances by The Do-Over, NTS Radio, Adult Swim, Reverberation Radio, dublab and a few other friends. Ace Hotel & Swim Club is a re-envisioned mid-century marvel at the foot of the San Jacintos. The 173-room hotel, spa and resort in Palm Springs, California is within biking distance of downtown and close to Joshua Tree National Park, the Salton Sea and Indian Canyons. We have a spa with natural, organic treatments, two cool, deep pools and large, unique event spaces for meetings, weddings and parties.
Adult Swim/Turner Ad Sales