Adult Swim Kicks Down the Door to the Festival Market
Friday, March 16, 2018
Run The Jewels Headlines Curated Weekend of Music, Comedy and Gaming
After hosting thousands of fans at sold out events over the years, Adult Swim announced today that it is expanding its portfolio of live experiences with the debut of the new Adult Swim Festival, October 6-7, in Downtown Los Angeles. A cultural festival like no other, the weekend will feature all things Adult Swim across two stages with a massive marketplace that will include premiere screenings, comedy performances, interactive gaming, exclusive merchandise, and a live music line-up headlined by Grammy-nominated hip-hop powerhouse, Run The Jewels. A limited amount of discounted Weekend Passes are on sale now.
Known for its unique brand of comedy and championing of emerging musical artists through their annual Singles program, Adult Swim will add this festival to its already successful line-up of events which have included: Adult Swim on the Green, the Samurai Jack Premiere and the recent Thrashtacular heavy metal concert series. The Adult Swim Singles Program has generated nearly 20 million SoundCloud streams over the last three years, featuring more than 100 artists.
“Adult Swim already does television like no one else. Now it’s time to bring that same unique approach to a one-of-a-kind festival experience,” said Jill King, senior vice president of marketing and partnerships for Cartoon Network, Adult Swim and Boomerang. “The Adult Swim Festival will feature everything fans love about us…great shows, cutting edge music, and a passionate community to enjoy it all together.”
In addition to the limited weekend festival passes, more Single Day and Weekend Passes will be available in May. Fans can sign up to receive the latest news on festival activities, updated music line-ups and ticketing options at AdultSwimFestival.com.
About Run The Jewels
El-P and Killer Mike, two of the most distinctive and celebrated names in rap, might have seemed like an unlikely pairing on paper, but the duo subverted and pulverized all expectations with their critically lauded Run The Jewels in 2013. Tapping into the creative synergy they’d discovered in 2012 on Mike’s R.A.P. Music album (produced by El-P) and El’s Cancer 4 Cure album (featuring Mike), Run The Jewels cemented their musical alliance with a set of uncompromisingly raw, forward thinking hip-hop, garnering limitless critical accolades including the likes of Rolling Stone, Pitchfork, XXL, SPIN, New York Times, and many more. The duo is currently an opening act for the North America leg of Lorde’s Melodrama World Tour.
About Adult Swim
Adult Swim (AdultSwim.com), launched in 2001, is Turner’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49, and is seen in 94 million U.S. homes.
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.
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Run The Jewels
Trevor Shelley de Brauw