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AIA VITALITY GETS MALAYSIAN FAMILIES MOVING WITH CARTOON NETWORK-INSPIRED WELLNESS CAMPAIGN

-“Cartoon Network Move it Movement – presented by AIA Vitality” event kicks off in Kuala Lumpur on December 9-

KUALA LUMPUR, MALAYSIA (October 18, 2016) – AIA Bhd., Malaysia’s leading life insurance provider, has teamed up with Turner Asia Pacific to create the Cartoon Network Move it Movement – presented by AIA Vitality. The initiative is a wellness campaign that centres around an event for the whole family in Kuala Lumpur on December 9-11.

This is a partnership of two like-minded brands. AIA Vitality is a science-backed wellness programme that rewards its customers for getting healthier. While Cartoon Network has pledged a continuing commitment to family wellness and providing entertainment that can be enjoyed together by kids and parents.

Two-thirds of children in Southeast Asia regularly enjoy watching cartoons together with their parents*. In the same way, Malaysia’s younger generation usually knows more about their parents’ health than their parents think they do, with kids able to positively change their family’s lifestyle. This campaign is intended to be platform to help kick-start this process.

Thomas Wong, Chief Marketing Officer of AIA Bhd., said, “We are excited about this collaboration with Turner and Cartoon Network to drive awareness on the importance of health and fitness in Malaysia. As a leading insurer in Malaysia, we are committed to putting ‘life’ at the heart of life insurance. To do this, we will play a more active role in empowering and enabling our customers and the community to take better care of their health. This campaign is a fun way for us to reach out to families and inspire them to make positive, sustainable changes to their lifestyle that will translate to better health.” 

Turner’s Cartoon Network has made a name for itself as a brand that offers unparalleled opportunity for parents and kids to bond together, through their shared love of comedy, adventure and fun. 

Phil Nelson, Turner’s Managing Director of Southeast Asia, said, “Cartoon Network is the perfect partner for AIA to introduce kids to a conversation around health, fitness and lifestyle, where they can play a key role in influencing the entire family’s well-being. We can use the power of the Cartoon Network brand to inspire kids and parents to make healthy choices and build healthy habits together. Turner’s creative team has a wealth of experience partnering with progressive, innovative brands that recognize the tremendous influence of kids on all aspects of family life and parent decision making.”

The Cartoon Network Move it Movement – presented by AIA Vitality will include games of both mental and physical skill, on-the spot health check-ups, food and nutrition quizzes, and meet-and-greet sessions with Cartoon Network’s world-famous characters such as Ben 10 and The Powerpuff Girls.

The event will also help find ways of integrating more physical activity into the daily lives of Malaysians – both young and old. A microsite to promote the event is available here: CartoonNetworkAsia.com/MoveIt.

-Ends-

Note to editors:
* Data Source: Turner’s New Generations 2015 – Southeast Asia report

For media enquiries, contact:
James Moore
Director of Communications, Turner Asia Pacific
+852 3128 3720 / James.Moore@turner.com

About Cartoon Network Asia Pacific
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Regular Show, The Amazing World of Gumball and Adventure Time and new comedy We Bare Bears. In 2016, the network welcomes back new series of popular franchises Ben 10 and The Powerpuff Girls. Cartoon Network is available in 31 countries throughout Asia Pacific and is currently seen in more than 88 million pay-TV homes. Internationally, it is seen in 192 countries and over 370 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families, known for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games and apps, including Cartoon Network Watch and Play and Cartoon Network Anything. Cartoon Network, sister company to Boomerang, POGO and Toonami, is a brand created and distributed by Turner, a Time Warner Company.

About Turner Asia Pacific
Turner Asia Pacific creates and distributes award-winning brands throughout the region, running 61 channels in 14 languages in 40 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, and HBO, HBO HD and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.

About AIA Bhd.
AIA Bhd. is a leading insurer in Malaysia, where we have been privileged to do business since 1948. We offer a suite of financial solutions including Protection, Health, Personal Accident, Employee Benefits, General Insurance, Mortgage, Retirement and Family Takaful products to meet our customers’ protection and financial security needs at every life stage. Through our wide and diverse distribution footprint which comprises a 14,000-strong Life Planner force, our exclusive bank partner’s branches nationwide as well as corporate sales teams and brokers, we give our customers the choice of deciding how, when and where they connect with us.

Part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group, AIA Bhd. has the financial strength, experience, service centre network and a well-trained team of more than 2,000 staff to serve our 3 million customers nationwide. As at 30 November 2015, AIA Bhd.’s total asset worth was RM47 billion, with a paid-up capital of RM767 million.