AWESOMENESS AWAITS WITH CARTOON NETWORK ANYTHING
Monday, August 3, 2015
-Anything goes with Cartoon Network’s game-changing app-
Sydney, Australia (3 August 2015) – Cartoon Network has launched a micro-network specifically designed for the small screen. The Cartoon Network Anything app contains content exclusively created for portable mobile platforms, rapidly delivering entertainment in a unique and fun way – an innovation that’s never been seen before in Australia.
The app is free and available for download now on the App Store and Google Play for smartphones, and will be available on tablets later in the year.
Cartoon Network Anything is an ever-growing and ever-changing stream of content consisting of games, activities, super-fast trivia quizzes and interactive video games, ranging from 10 to 15 seconds.
“Cartoon Network Anything is unlike anything we’ve ever designed,” said Mark Eyers, Chief Content Officer for Turner’s Kids Networks in Asia Pacific, including Cartoon Network. “The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next?’. Basically, anything goes!”
Hit franchises Adventure Time, Regular Show, The Amazing World of Gumball, Uncle Grandpa and Clarence – along with Australia-made content – all feature, but what makes the app so innovative is that everything is created exclusively for the app.
After a user finishes with one item, they simply swipe the screen to move on to the next. The perpetually-updated stream is delivered randomly, providing entertainment that feels both immediate and everlasting.
Cartoon Network’s regular bespoke research – New Generations – reveals that in 2015, in Australian smartphone households with children, 86% of kids regularly use apps. In fact, those aged 4-14 are accessing on average six apps every month and 75% use apps at least weekly. Cartoon Network Anything therefore presents a huge opportunity for advertisers who are looking to achieve an unparalleled level of brand alignment in a digital arena.
“The app opens a lot of doors for marketers to up their engagement levels with a hard to reach, digital-native audience. Cartoon Network Anything’s functionality allows customizable and fun content to be integrated perfectly so that users will love swiping seamlessly from video to bespoke content from clients and games,” added Phil Nelson, Turner’s Managing Director and Senior Vice President, Southeast Asia Pacific and North Asia.
Cartoon Network Anything is the next step in the network’s mobile expansion, with a platform-specific strategy that provides content unseen anywhere else in the marketplace. It will sit alongside the Cartoon Network Watch and Play, the hugely popular app that allows subscribers to live stream the channel using a Foxtel login.
Soon after launch, Cartoon Network Anything will premiere original content from Cartoon Network Studios, giving users a first-look at Mighty Magiswords, an animated micro-series created specifically for this platform.
Notes to editors:
View Cartoon Network Anything in action here.
About Cartoon Network in Australia and New Zealand
Cartoon Network offers the best in original animated entertainment while also drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the multi-award-winning comedies Uncle Grandpa, Clarence, Regular Show, The Amazing World of Gumball and Adventure Time, as well as global franchise hit Ben 10. Cartoon Network is seen by 2.3 million households in Australia via Channel 713 on Foxtel, and to almost 800,000 households in New Zealand on Sky TV’s Channel 102.
Cartoon Network manages CartoonNetwork.com.au, a dedicated YouTube channel and a popular Facebook page. Catch-up and live content is also available in Australia via the Foxtel GO mobile app and the IPTV platform Foxtel Play, accessible via Telstra T-Box, Microsoft Xbox, Samsung Connected TV, Blu-ray, Home Theatres and Sony PlayStation systems. Selected video content and games can also be accessed using iTunes, and the Cartoon Network Watch and Play and Cartoon Network Anything apps. In New Zealand, SKY GO offers live and catch-up content online.
In both Australia and New Zealand, Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company. Turner Broadcasting System Asia Pacific, Inc. is the parent company of local affiliate Turner International Australia Pty Ltd.
About Turner Broadcasting System Asia Pacific
Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 55 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner also manages distribution for HBO Defined and HBO Hits in India. Turner is a Time Warner company.