Bleacher Report Partners With Snapchat for New Discover Feature
Tuesday, January 27, 2015
Partnership Delivers Bleacher Report Content to Vast Global Audience
Bleacher Report, a leading digital destination for sports news, analysis, real-time video and live scores, today announced a partnership with Snapchat to bring exclusive Bleacher Report sports content to an international audience via Snapchat’s new “Discover” feature. Bleacher Report will offer daily content updates to Snapchat users in the United Kingdom, Canada and throughout Europe, South America, Africa and Asia.
Bleacher Report’s new content offerings for Snapchat Discover will focus on short, shareable sports stories specifically created for an international audience. Daily editions will provide videos, images, animations and graphics covering the top stories in international sports.
"This new Discover platform is a great opportunity to expand the reach of Bleacher Report content with fans around the globe," said Dorth Raphaely, general manager of Bleacher Report. "We're looking forward to leveraging this new Snapchat feature as we continue to rapidly grow our global audience."
Bleacher Report’s partnership with Snapchat is the latest international extension for the company. In 2012, Bleacher Report opened a newsroom in London to anchor its world football coverage, among other popular sports craved by local fans. Aligned with its global expansion, Bleacher Report recently opened a UK-based sales office, which will manage the advertising opportunities for the publisher's Snapchat Discover content.
How to access Bleacher Report stories in Snapchat:
- Open Snapchat on your iOS or Android device, and swipe to the left from Stories to find Discover.
- Tap on the Bleacher Report channel and swipe left to flip through a daily edition. Daily editions include 5-10 Stories hand-curated by the editorial team at Bleacher Report.
- Each story is headlined by a top Snap — a 10 second teaser for the story. Swipe up for the long form piece of content.
- When an edition is completed, the Bleacher Report channel colors invert. When new content is available, the logo returns to full color.
About Bleacher Report
Bleacher Report, a division of Turner Sports, is the leading digital destination for team-specific sports content and real-time event coverage, and is one of the fastest-growing digital properties in the U.S. Bleacher Report’s editorial and video teams, led by a growing roster of lead writers and premier contributors, create hundreds of pieces of content per day to provide fans with the most comprehensive experience for their favorite teams and topics across all major sports. Bleacher Report also provides an unmatched fan experience on mobile devices through Team Stream™, the top-rated, industry-leading tablet and smartphone app, and via the Bleacher Report daily sport- and team-specific email newsletters.