Carl’s Jr., Hardee’s and Samsung Help Surprise Fans with Rick and Morty Season Premiere Event on April Fool’s Day
Monday, April 3, 2017
April 3, 2017 -- Turner’s Adult Swim took April Fool’s Day to the ultimate level this year, continuing to surprise and delight fans. An all-new episode of Rick and Morty aired Saturday from 8p to midnight ET/PT, and will be re-aired each night this week at 10p ET/PT. The network continues to be the destination for young adults, ranking #1 in basic cable with millennials for more than a decade.
The new episode was the only program that aired that evening in primetime, allowing fans to watch the show as word got out of its premiere on TV and online. Fans can catch up online at AdultSwim.com, with new episodes coming later this summer.
Turner partnered with Carl’s Jr.® and Hardee’s® (subsidiaries of CKE Restaurants Holdings, Inc.) as well as Samsung to deliver ad experiences for Rick and Morty's fans as unique as the event itself. The two brands took over all of the commercial breaks during the entire four-hour block, running a variety of branded content spots throughout the evening that align with Adult Swim’s out-of-the-box look and feel.
As part of their brand new ad direction, Carl’s Jr. and Hardee’s debuted its three-minute “Carl Hardee Sr. Returns” commercial manifesto film during the Rick and Morty telecast, the first and only time it will air in its entirety on broadcast television.
The spot, created by 72andSunny and directed by Hungry Man's Wayne McClammy, features the company’s new silver-fox of a spokes-character and fictional founder, Carl Hardee Sr., who epically personifies this new irreverent, quality- and pioneer-focused direction, and is seen “taking back” the company from his “son,” Carl Hardee Jr.
Above all else, Sr. has returned to remind viewers of the incredible innovations the company brought to the quick service restaurant industry over the years, including pioneering the 100 percent Black Angus Thickburger®, all-natural beef and chicken with no antibiotics ever, popularizing the drive-thru, and introducing bacon to practically every menu item.
“Showcasing Carl Hardee Sr. and Carl Hardee Jr. gives us a fresh way to talk about all the premium menu offerings we’ve had for years, but weren’t getting credit for,” said Brad Haley, chief marketing officer for CKE Restaurants. “And when we knew it was time to broadcast premiere this spot in a big way, we could think of no better way than to partner, once again, with Rick and Morty's premiere -- one of the most highly-anticipated TV events of the year.”
Head here to check out the ad spot(s): “Carl Hardee Sr. Returns”
Building on the excitement of the prank and the season premiere of Rick and Morty, CKE tapped into Adult Swim’s more than 6 million fans across its Facebook page. Along with branded ad creative, fans will be treated throughout the week to never-before-seen bridge content.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Franklin, TN. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first New York and New Jersey restaurants in 2015 and recent international openings in Chile, Cambodia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have over 3,800 franchised or company-operated restaurants in 44 states and 41 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 21 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
About Turner Ad Sales
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advanced advertising capabilities that power business outcomes for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the MLB, NBA NCAA, PGA and the newly-formed professional esports league ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate Franklin, 818-606-9784
Gerry Manolatos, 212-275-5041