Cartoon heroes set to animate summer coach travel
Thursday, August 17, 2017
National Express is revealing that brand new content is going live on its coaches featuring some of the nation’s most popular cartoon heroes to entertain kids this summer.
The UK’s largest coach operator has partnered with Turner to add content from CNN, Great Big Story and popular Cartoon Network programming, including Ben 10, The Powerpuff Girls, and We Bare Bears, to its award-winning on-board entertainment system VUER.
To celebrate the partnership, a number of Stansted and Luton coaches are wrapped with show-stopping Cartoon Network, Great Big Story and CNN liveries to show off the fantastic new shows available on board.
From this week, kids can watch their favourite cartoons, free of charge on VUER with their phones and tablets via the free Wi-Fi. From super cute and super fierce Powerpuff Girls, to alien-morphing action in Ben 10 and hilarious tech-savvy bear brothers in We Bare Bears, VUER will keep them entertained during the journey. Parents meanwhile can keep up to date and informed thanks to the new addition on VUER of lifestyle programmes from CNN. Recent episodes of the network’s style, travel and business shows include interviews with Lewis Hamilton, Gwyneth Paltrow and in-depth looks at destinations such as Bangkok, Barcelona and Marrakech. Passengers can also enjoy Great Big Story’s cinematic storytelling, which travels the world to discover the untold, the overlooked and the amazing.
Under the new partnership established by CNN International Commercial (CNNIC) and National Express, the new content will be available on VUER across the 550 strong coach fleet - doubtless a big plus to parents looking to keep their kids entertained while travelling this summer.
National Express VUER (View, Unwind, Enjoy, Relax) allows customers to enjoy hours of free entertainment – as well as news, weather and journey updates - on their own devices from the comfort of their seat.
Introduced in November last year, VUER is proving incredibly popular - more than 1million unique users have registered to use the system and the app has been downloaded over 100,000 times.
The service means National Express coach passengers can browse the internet, read up to £20 worth of magazines, enjoy films and television programmes as they travel – all for the cost of a coach ticket.
National Express Coach Managing Director Chris Hardy said: “We are delighted to announce this fantastic new cartoon and news content on VUER– a superb addition to the already broad range of content available on board our services – making journeys on coaches even more enjoyable and relaxing. We are looking forward to expanding our partnership with Turner with the possibility adding more of their excellent programmes in the future.”
Rachelle Peterson, Global Director, Commercial Distribution, CNN International Commercial said: “We’re excited to offer a wide range of programmes from Cartoon Network’s top kids’ shows to keep the children entertained on their journeys on National Express and give adults the chance to explore destinations and stories from CNN lifestyle shows and Great Big Story videos. This is a great example of how Turner’s premium content can enhance the travel experience.”
Furthermore, Turner has teamed up with National Express to offer its customers the chance to win exclusive prizes. Look out for The Powerpuff Girls, Ben 10 and We Bare Bears branded buses and visit NationalExpress.com for more details on how to enter.