Pressroom

CARTOON NETWORK’S POWFACTOR ADDS A SPECIAL INGREDIENT TO GLOBAL POWERPUFF YOURSELF UPDATE

Cartoon Network has aligned its two most successful The Powerpuff Girls fan engagement campaigns to create an updated Powerpuff Yourself avatar-maker enhanced with Powfactor themes to create a powerful blend of empowerment and creativity. In celebration of the new campaign, The Powerpuff Girls is trading Townsville for New York City this weekend, from Friday 18th November through to Sunday 20th  November, with their first-ever Pop Up Shop.

Launching globally today in the United States, Europe, Middle East, Africa, Latin America and Asia Pacific, the new Powerpuff Yourself allows fans to create their own Powerpuff avatar followed by a series of fun and engaging questions to reveal their uniquely named Powfactor special ingredient. The global update of the avatar-maker includes refreshed categories, over 100 new personalisation’s, and is translated into 26 languages. Powerpuff Yourself is now live at www.powerpuffyourself.com

The original Powerpuff Yourself debuted in April during the premiere of the reimagined The Powerpuff Girls animated series on Cartoon Network. It quickly hit the pop culture zeitgeist dominating social media with over 12 million fans globally creating Powerpuff avatars in their likeness.

Fans visiting the Powfactor Shop in New York City this week will experience the new Powerpuff Yourself maker; be able to exclusively print their personally created avatar on merchandise including t-shirts, coffee mugs and bags; and purchase badges symbolizing their special ingredient. Additionally, exclusive The Powerpuff Girls product and limited edition designs inspired by the upcoming Cartoon Network and Print All Over Me collaboration will be available only at the Powfactor Shop.

Catch all-new episodes of The Powerpuff Girls weekdays at 6:45pm on Cartoon Network in the UK.
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About Cartoon Network EMEA

Turner’s Cartoon Network is a universally appealing boy focused, girl inclusive channel driven by its exciting slate of surprising comedy and adventure. The programming line-up explores the relatable themes of humour, friendship, imagination, action and adventure. Cartoon Network targets boys and girls aged 6-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. The programming slate includes leading comedy animations The Amazing World of Gumball, Adventure Time, Regular Show, Clarence, Steven Universe and Uncle Grandpa and action-adventure shows, The Powerpuff Girls, Ben 10 and Teen Titans Go!
Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 18 languages in more than 131 million homes across over 70 countries.  Cartoon Network can also be experienced through its award-winning website, as well as via games, video on demand, mobile and an array of licensing and merchandising.  Cartoon Network is a brand owned by Turner, a Time Warner company.

Note to editor

Example imagery of all-new Powerpuff Yourself avatars with Powfactor themes can be found here

Publicity Contacts

Cartoon Network UK
Follow us @CNUKTweets
#Powfactor #CNPPG

CONTACT:
Katie Goldberg, +44 (0)20 7693 1248, katie.goldberg@turner.com
Jakki Chrysler, +44 (0)20 7693 1556, jakki.chrysler@turner.com