Cartoon Network and the LEGO Group announce new Brick-Built Figures based on Pop Culture Phenomenon Adventure Time
Tuesday, June 21, 2016
The New Set Comes Out of the Fan-Powered LEGO® Ideas Platform
Cartoon Network’s hit series Adventure Time will come to life in LEGO® form in early 2017, the network announced today as part of the 2016 Licensing Expo in Las Vegas. Adventure Time enthusiasts can look forward to owning their very own LEGO set from concepts generated by the fan-fueled LEGO® Ideas crowdsourcing platform.
LEGO® Ideas is the home for thousands of LEGO concepts with potential to become full LEGO retail sets. LEGO fans from all over the world contribute to the Ideas program which features amazing models taking the form of everything from vehicles, and futuristic space stations, to well-known scenes from famous movies. Fans are encouraged to vote on the LEGOIdeas website for their favorite concepts and if an idea garners 10,000 votes within the selection period, it will be judged by a LEGO review panel and could become a real product available.
“Adventure Time is an exceptional brand, with a fan base that spans kids, young adults' and families,” says Pete Yoder, vice president of Cartoon Network Enterprises. “Our partnership with the LEGO Group affords the opportunity to produce an iconic product, sure to be coveted by fans of all ages.”
Cartoon Network has long partnered with the LEGO Group to bring compelling entertainment to kids on every platform with series and specials like: Justice League: Batman Be-Leaguered, Star Wars: The Empire Strikes Out, Star Wars: The Yoda Chronicles, Legends of Chima, Ninjago: Masters of Spinjitzu, Mixels, and most recently, Nexo Knights.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Adventure Time, Regular Show, The Amazing World of Gumball, The Powerpuff Girls, Adult Swim and more. CNE also serves as the exclusive global licensing agent for LazyTown Entertainment.
Cartoon Network is Turner’s global entertainment brand offering the best in original animation for kids and families and known as an industry leader for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Seen in 192 countries and over 370 million homes with the original hit series Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears, and The Amazing World of Gumball, Cartoon Network also takes its responsibilities to its audience seriously by addressing those issues affecting families with the Stop Bullying: Speak Up campaign and by promoting education and creative development through its commitment to STEM enterprises and an integral involvement in Computer Science for All, the White House initiative empowering young people to generate skills to thrive in our digital world.
Cartoon Network is part of Turner, a Time Warner company that creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.