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Cartoon Network and Weetabix bring kids breakfast cereal creations to life in Weetabuddies 2017 campaign

Cartoon Network and Weetabix bring kids breakfast cereal creations to life in Weetabuddies 2017 campaign

• Cartoon Network has teamed up with the nation’s favourite breakfast brand*, Weetabix, to renew its very successful Weetabuddies campaign

[London, UK, 31st March 2017] 

Cartoon Network and Weetabix have renewed their multi-channel Weetabuddies campaign to inspire a new generation of cereal eaters to get creative and start the day off in the best way possible - with a healthy nutritious breakfast. The campaign offers kids the chance to see their breakfast cereal creations brought to life on-air in September. Kids and their families can enter the competition via the Cartoon Network UK Weetabuddies microsite, which will be live from Saturday 1st April.

Kids wishing to enter the Weetabuddies competition are encouraged to upload a photo of their Weetabuddy creations via the microsite, the two most creative characters will then be selected by both Cartoon Network and Weetabix to be featured on-air in TV spots. The two lucky winners, alongside their parent or guardian, will also win a trip to London and the opportunity to visit a recording studio to direct the voiceover artists behind their characters and see their Weetabuddies recreated by a food stylist.

Cartoon Network and Weetabix’s partnership will also include Weetabuddies sponsorship in peak breakfast time slots on Cartoon Network for all of April, July, September and November. Additionally, there will be an on-air channel sponsorship of Cartoon Network’s sister channel Boomerang in April, September and November. Each sponsorship ident will center on different Weetabuddy personalities in a cereal bowl telling each other entertaining food-based jokes.

Andrew Mallandaine, UK sales director, Turner, says: “We are delighted to be working with Weetabix again in 2017 as part of their renewal of the hugely popular Weetabuddies campaign. This year’s partnership will see Weetabix continue the successful sponsorship of ‘Breakfasts on Cartoon Network’. Our Cartoon Network viewers loved the award-winning Weetabuddies creative we featured on-air last year and we hope the campaign will continue to encourage kids to get creative and excited about Weetabix’s healthy breakfast cereal.”

Commenting on the campaign, Charlotte Hunt, Weetabix Brand Manager, says: “When we launched the Weetabuddies campaign our aim was to build the next generation of cereal eaters by getting them excited with a fun and creative way of eating a healthy and nutritious breakfast and upping their intake of fruit. In 2016 the Weetabuddies campaign was hugely successful for us delivering an increase in sales, the brand’s biggest viral success, and over 10,000 competition entries as well as having a positive impact on consumers viewing the brand as more exciting, tasty and fun! It’s hugely exciting to be partnering with Cartoon Network again in 2017 and means we’ll be on Kids TV for 52 weeks of the year, encouraging families to get creative and enjoy a fun and nutritious breakfast.”

Cartoon Network has also transformed some of its most famous faces into Weetabuddies for the campaign for a second year in a row - from Adventure Time’s Jake the dog to Regular Show’s Rigby and Powerpuff Girls’ Bubbles - kids will be able to recognise their favourite Cartoon Network characters in their new Weetabuddy form.

Furthermore, Cartoon Network plans to utilise their digital platforms, Cartoon Network Anything and Imagination Studios to further push the Weetabuddies campaign. Imagination Studios, an online destination that promotes creativity amongst kids aged 6 to 12, will feature a Weetabuddies ‘making of’ video.  The video will include a food stylist explaining to kids how to make their very own version of an Uncle Grandpa Weetabuddy and will introduce the all-new Blossom (The Powerpuff Girls) Weetabuddy, using healthy toppings and Weetabix. The popular Cartoon Network Anything is a free app that allows kids to experience a stream of short, fun Cartoon Network content made for the small screen, making content accessible whenever, wherever!

Kids and their families can find out more, “Meet the Weetabuddies”, play exclusive Weetabuddy-themed mini-games and enter competitions for a chance to win some very cool prizes by visiting: http://weetabuddies.cartoonnetwork.co.uk

ENDS

CONTACTS:
Victoria Westwood  +44 (0)20 7693 1580                victoria.westwood@turner.com
Jakki Chrysler    +44 (0)20 7693 1556  jakki.chrysler@turner.com

Cartoon Network UK social channels:
Twitter: @CNUKTweets
Facebook: CN UK Facebook
YouTube: CN UK YouTube
Instagram: CN UK Instagram
#Weetabix #Weetabuddies #Breakfast #Competition #Lightscameraaction

About Cartoon Network:
Turner’s Cartoon Network is a universally appealing boy focused, girl inclusive channel driven by its exciting slate of surprising comedy and adventure. The programming line-up explores the relatable themes of humour, friendship, imagination, action and adventure. Cartoon Network targets boys and girls aged 6-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. The programming slate includes leading comedy animations The Amazing World of Gumball, Adventure Time, Regular Show, Clarence, We Bare Bears, Steven Universe and Uncle Grandpa and action-adventure shows, The Powerpuff Girls, Ben 10 and Teen Titans Go!

Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 18 languages in more than 131 million homes across over 70 countries.  Cartoon Network can also be experienced through its award-winning website, as well as via games, video on demand, mobile and an array of licensing and merchandising.  Cartoon Network is a brand owned by Turner, a Time Warner company. www.cartoonnetwork.co.uk