Cartoon Network Enterprises to be licensing representatives for Batman vs Superman movie in India


Mumbai, March 2016: Turner Broadcasting System Asia Pacific, Inc. today announced their agreement under which Turner’s Cartoon Network Enterprises (CNE, licensing and merchandising division) is appointed as the consumer products licensing representative for the upcoming movie Batman vs Superman – Dawn of Justice in India.


The licensees that are being created for this partnership are:

  1. Mobile covers & Accessories – Macmerise
  2. Bags & Scooters – Simba
  3. School Bags – Mass Range – Highspirit Ventures Pvt Ltd AKA Priority Bags
  4. Mugs – B Vishal  
  5. Apparel – Bioworld Merchandise


Macmerise is emerging to be the most sought after brand for designer gadget accessories. With the highest number of licenses in India, Macmerise aims to give the coolest makeover to gadgets with designs of your favourite superhero characters. For Batman vs Superman – Dawn of Justice Macmerise will be selling exclusive mobile covers and accessories. The products will be available at the Access Store (Palladium – Mumbai) and The Entertainment store (Bangalore/Hyderabad). Online availability of these products will be on and Flipkart, Amazon, Snapdeal. The products will range from Rs. 499 to Rs. 1999.


Bioworld Merchandising (India) Pvt. Ltd. is India’s leading licensee for top brands and a subsidiary of the industry leader in USA Bioworld Merchandising Inc. Currently, Bioworld has official license of over 100 top brands i.e. Superman, Batman, Marvel, Star Wars, The Simpsons, Call of Duty, The Beatles, Guns n Roses, Pink Floyd and many more. It is targeting the global youth through ‘Free Authority’ and ‘Virtis’ brands and kids through its ‘Kidsville’ brand. Bioworld India has the strongest and biggest distribution channel for retailers across India with more than 2500 POS. Bioworld Merchandising will be distributing exclusive apparels for the movie Batman vs Superman – Dawn of Justice. The apparels will be under the price range of Rs. 499 for kids and Rs. 549 to Rs. 699 for young men and women. The products will be available at Lifestyle, Central, Crossword, Landmark, Shoppers Stop and their online partners are Jabong, Flipkart, Snapdeal and VoxPop.


Highspirit Ventures Pvt. Ltd. High Spirit is a Leading Manufacturer & Exporter of School and College Bags, Business & Laptop Cases, Gifting Bags, Traveling Backpacks in India with variety of Innovative Designs. They evaluate the Industry among Retail and Wholesale Sector by developing their own Brand called “PRIORITY. For Batman vs Superman – Dawn of Justice movie, the company has created special school bags which will be available in India, Kenya, Dubai and Sri Lanka. More than 10000 stores will see the presence of these products. The stores include D-Mart, Big Bazaar, Vishal Mega Mart, Bazaar Kolkata, V2, V-Mart, Pantaloons to name a few. The price range of the products will range from Rs. 299, 399, 499, 599, 699, 799, 999, and 1,199.


Speaking on the announcement, Anand Singh, Director Cartoon Network Enterprises said, “We already operate some of the most loved leading brands in India and South Asia and this collaboration will benefit from our proven success and the future investments we will make in the region. We are delighted to add Batman vs Superman – Dawn of Justice to our portfolio and are very optimistic on its growth opportunities.”


About Cartoon Network India
Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel in India. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time, The Amazing World of Gumball, Roll No. 21 and many more. Cartoon Network is currently available in English, Hindi, Tamil and Telugu languages. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and DVDs. is India’s leading destination for kids’ online entertainment attracting close to 2 million page views. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, February 2015).


About Turner International India Pvt. Ltd. 
A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner's news and entertainment brands in India and South Asia region including CNN International, Cartoon Network,


POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.


For further information, please contact:
Turner International India Pvt. Ltd.

Vishesh Verma
+91 98193 33317


Genesis BM
Trishla Shah/Hetal Shah Mehta /