CARTOON NETWORK TO LAUNCH CARTOON NETWORK IMAGINATION STUDIOS ACROSS EMEA
Monday, June 15, 2015
CARTOON NETWORK TO LAUNCH “CARTOON NETWORK IMAGINATION STUDIOS” ACROSS EMEA
Cartoon Network announces brand-new online destination to fuel kids’ imaginations and show what goes into the making of their favourite cartoons;
Cartoon Network Imagination Studios Awards to run in select territories, encouraging kids to enter their own creations.
London and Annecy, Monday 15th June 2015: On its return to the Annecy Animation Festival 2015, to continue the search for the next generation of talent, Cartoon Network has announced a brand-new initiative – Cartoon Network Imagination Studios – a specially-created online destination to inspire and celebrate the imagination and creativity of kids.
Launching across EMEA in the coming months, Cartoon Network Imagination Studios will provide a sneak-peek behind the scenes of the “real” Cartoon Network Studios, giving kids a unique insight into the making of their favourite cartoons and encouraging them to let their imaginations run wild.
The channel’s own artists and creators, such as Ben Bocquelet (The Amazing World of Gumball), Rebecca Sugar (Steven Universe) and many more will accompany kids on their journey through the site, with tips and guidance on how to create their own characters, animate and tell stories. Kids will then be able to enjoy a wide range of activities featured on the site, including drawing, colouring, storyboarding, music, special effects, voiceover, movement and animation – leaving them best-equipped to begin working on their very own creations.
Select countries across the region will also offer children aged 6 – 12 the chance to enter their original creations – in the form of new character drawings, storyboards or animations – to Cartoon Network Imagination Studios Awards and be in with a chance of seeing their creations brought to life on air, on Cartoon Network.
Patricia Hidalgo, SVP & Chief Content and Creative Officer, Kids, Turner Broadcasting System EMEA said: “We often receive fan art and story ideas inspired by our shows, so we wanted to create a destination to encourage and facilitate all the amazing creativity stored in the minds of our young audiences. Cartoon Network Imagination Studios is a place where kids can learn, gain inspiration, have fun and, ultimately, be themselves; it promotes the value of being different and, in turn, creating something unique. That’s the essence of the Cartoon Network brand and the very reason we’re here at Annecy seeking out those with the most original ideas and creations.”
In the UK, Cartoon Network Imagination Studios will launch in early July, with Cartoon Network Imagination Studios Awards opening for entries from 1st September. The UK competition will feature a specially-created “teacher toolkit”, allowing primary schools to get involved as part of their lessons, in alignment with the UK national curriculum and centred on the theme of “friendship”. In addition, the UK campaign will be supported by the British Film Institute (BFI), which will play host to a special Funday event later in the year and will take part in judging the competition entries.
Justin Johnson, BFI young audience programmer and jury member for Cartoon Network Imagination Studios Awards said “Cartoon Network Imagination Studios is a great new initiative for inspiring kids to get creative and we’re looking forward to 28th October when we will be supporting the campaign by hosting a Cartoon Network Funday here at the BFI Southbank. I’ll also have the enviable job of being part of the jury process for the awards later in the year. Animation is a hugely important part of the UK film sector and we applaud Cartoon Network for helping young and aspiring animators.”
The launch of Cartoon Network Imagination Studios marks an important milestone in the network’s commitment to helping kids learn and develop their skills – using the channel’s affinity with young audiences to do so. It follows the successful roll-out of the CN Buddy Network campaign (“Be a Buddy, Not a Bully”) in November 2014.
For more information, please contact: Katie Goldberg, mobile +44 7814225088
Notes to editors
About Cartoon Network EMEA:
Cartoon Network is a universally appealing boy focused, girl inclusive channel driven by its exciting slate of surprising comedy and adventure. The programming line-up explores the relatable themes of humour, friendship, imagination, action and adventure. Cartoon Network targets boys and girls aged 8-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. The programming slate includes leading comedy animations The Amazing World of Gumball, Adventure Time, Regular Show, Clarence, Steven Universe and Uncle Grandpa and classic action-adventure shows Ben 10 Omniverse and Teen Titans Go!
Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 17 languages in more than 131 million homes across over 70 countries. Cartoon Network can also be experienced through its award-winning website, as well as via games, video on demand, mobile and an array of licensing and merchandising. Cartoon Network is a brand owned by Turner Broadcasting System International, Inc. - a subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company.
About CN Buddy Network:
Launched on 17th November 2014 to kick off National Anti-Bullying week in the UK, CN Buddy Network is a national anti-bullying campaign that raises awareness and empowers kids to take action against bullying. The initiative leverages Cartoon Network’s unique animation and storytelling to address bullying in a way that motivates kids to talk about their experiences, be a good friend and offer support to others.
About the BFI
The BFI is the lead body for film in the UK with the ambition to create a flourishing film environment in which innovation, opportunity and creativity can thrive by:
· Connecting audiences to the widest choice of British and World cinema
· Preserving and restoring the most significant film collection in the world for today and future generations
· Championing emerging and world class film makers in the UK
· Investing in creative, distinctive and entertaining work
· Promoting British film and talent to the world
· Growing the next generation of film makers and audiences