CARTOON NETWORK NAMES SPIN MASTER GLOBAL TOY PARTNER FOR THE POWERPUFF GIRLS
Monday, February 16, 2015
- Deals Marks First Licensing Partner for Worldwide Franchise Launch in 2016 -
HONG KONG (February 16, 2015) – Cartoon Network today announced Spin Master, Ltd. will serve as the global master toy partner for The Powerpuff Girls, anchoring the licensing program for the highly-anticipated global franchise launch set for 2016. Through the deal, which expands the two companies’ long-standing relationship, the toy company will have rights to create a full line of products based on the brand, including plush, figures and playsets, dolls, and role play, select electronic, activity and remote control toys, and novelty and impulse items. The product will begin its global retail rollout beginning in autumn 2016.
“As we build our roster of partners to launch The Powerpuff Girls licensing program and introduce a new generation of fans to this cherished franchise, Spin Master embodies the qualities we’re looking to infuse into our products,” said Pete Yoder, vice president, Cartoon Network Enterprises, North America. “Working together, we’ve seen firsthand the level of innovation and excitement they bring to their products, and we’re confident that through play, The Powerpuff Girls toyline will empower fans of all ages to believe that like Bubbles, Blossom and Buttercup, they, too, can save the world before bedtime.”
“The partnership between The Powerpuff Girls and Spin Master strengthens our strategic relationship with Cartoon Network that began with the launch of the award-winning Bakugan brand in 2008 and is the perfect brand to continue pushing the boundaries of fun for our consumers," says Adam Beder, Spin Master’s Executive Vice President Global Licensing. "Together, we’re creating unexpected and highly interactive play experiences you won’t find anywhere else.”
With an all-new animated series produced by Cartoon Network Studios and a full worldwide licensing program, The Powerpuff Girls franchise launch will introduce a new generation of fans to one of the entertainment industry’s most beloved and enduring brands. During its original 78-episode run, the television series created by Craig McCracken earned two Emmy® Awards along with five nominations, as well as countless animation honours. It also inspired a feature film in 2003, a tenth anniversary special, and a re-imagined CG special, The Powerpuff Girls: Dance Pantsed which aired on Cartoon Network in January 2014 and featured Ringo Starr. Additionally, The Powerpuff Girls licensing program is one of Cartoon Network’s top-grossing franchises ever, with more than US$2.5 billion in retail sales generated since its debut, and it continues to inspire as a global fashion brand with numerous apparel partners and fashion collections around the world.
James Moore, Turner International Asia Pacific, James.Moore@turner.com +852 3128-3720
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Broadcasting System Asia Pacific, is responsible for building world-class licensing programs across its franchises including Ben 10, Adventure Time, Regular Show, The Amazing World of Gumball, Mixels, and other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games, publishing, live events and location-based entertainment such as the Cartoon Network Amazone waterpark in Thailand.
About Spin Master, Ltd.
A multi-category children's entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global leader within the toy industry. Spin Master is best known for award winning, innovative brands including Zoomer™, Air Hogs®, and Spin Master Games™ including 2014 Game of the Year, Boom Boom Balloon ™. In 2014 Spin Master acquired the international Meccano™ brand and re-launched the iconic construction toy with Meccanoid G15 KS™, introducing robotics and embracing the global Science, Technology, Engineering, and Math (STEM) movement. In 2015 the company expanded their reach within children's media and entertainment, launching SpindoTV, a YouTube channel dedicated to broadcasting Spin Master Entertainment’s original television and media properties, including the hit animated preschool series, PAW Patrol™. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan and launched their own ecommerce site www.shop.spinmaster.com in early 2015.