CARTOON NETWORK OFFERS A DIGITAL ENGAGEMENT PLATFORM FOR KIDS - CN ANYTHING
Sunday, May 15, 2016
- The app will enable the young audience to indulge themselves in a plethora of content offered -
Mumbai, May 15, 2016: Kids today are seen using multiple platforms for content consumption, keeping this in mind, Cartoon Network recently launched the CN Anything app. The app promises to entertain the kids with an array of micro, snack-sized content, consisting of thrilling games, videos, memes, activities, quizzes and polls along with some engaging trivia and animated gifts.
Content accessible on the app are short format entertaining choices with a duration of 10-15 seconds with endless streaming, available for download on all iOS and Android devices for free. This app has been generated as a secure and safe platform for kids to elevate their additional dose of enjoyment. The young audience can have edge of the seat fun with a huge variety of original never seen before content on the channel across shows such as Roll No 21, Adventure Time, We Bare Bears, The Powerpuff Girls, Clarence, Uncle Grandpa, Regular Show, The Amazing World of Gumball, Teen Titans Go! and more.
Commenting on the launch of CN Anything, Mr XYZ says, “We are excited to present the very first digital platform for kids, CN Anything which offers a plethora of activities that our young audience will never get bored of. Our recent New Generations 2016 research findings concluded that the younger generation is moving closer to smaller screens and are seen using more than one device for content consumption. Hence, we handpicked the content that entertains, educates and encourages kids to learn something new each day.”
CN Anything application was available in India via a soft launch from April 27, 2016 on iOS and android. With a striking soft launch, the mobile app has seen over hundred thousand downloads with a unique 33,798 visitors till date. The mobile app also has received a substantial rating on iOS (3.5/5) and Android (3.9/5).
About Cartoon Network India
Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel in India. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time, The Amazing World of Gumball, Roll No. 21 and many more. Cartoon Network is currently available in English, Hindi, Tamil and Telugu languages. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and DVDs.
www.cartoonnetworkindia.com is India’s leading destination for kids’ online entertainment attracting close to 2 million page views. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, February 2015).
About Turner International India Pvt. Ltd.
Turner India creates and manages the sales, distribution, marketing of award-winning news and entertainment brands in India and South Asia including CNN International, Cartoon Network, POGO, Toonami, HBO and WB. Turner Asia Pacific is the parent company of Turner International India Pvt. Ltd. (“Turner India”), which operates 63 channels in 13 languages in 37 countries in the region. It manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.
For further information, please contact
Turner International India Pvt. Ltd.
Vishesh Verma / Tanya Datta
Vishesh.Verma@turner.com / Tanya.Datta@turner.com
Genesis Burson - Marsteller
Richa Patel/Trishla Shah
Richa.Patel@bm.com / Trishla.Shah@bm.com
+91 7506069455 / +91 9619026889