CARTOON NETWORK PARTNERS WITH TRUEVISIONS TO ACTIVATE FIRST-IN-ASIA AUTHENTICATED TVE SERVICE
Wednesday, October 8, 2014
- Value-added enhancement enables app users to live-stream Cartoon Network in Thailand -
HONG KONG (October 9, 2014) – Turner Broadcasting System Asia Pacific has announced a major enhancement to its Cartoon Network Watch and Play app, allowing Cartoon Network subscribers in Asia to live-stream the channel via a free authenticated service for the first time.
From the end of October in Thailand, TrueVisions subscribers who have the iPad app installed can simply log-in with their personal ID and password provided by the cable operator to unlock a whole array of value-added services, including Cartoon Network’s live Thai-language feed and additional exclusive content.
“We are very excited to partner with TrueVisions to launch this first-in-Asia authenticated service for Cartoon Network. We're always looking to offer Cartoon Network fans new ways to connect with our content and to create a truly unique second-screen brand experience,” said Phil Nelson, Turner’s Senior Vice President and Managing Director for North Asia and Southeast Asia Pacific regions. “Watch and Play makes real-time Cartoon Network on-the-go a reality,” he added.
Some of the additional functionality includes full episodes of popular shows including Adventure Time, Ben 10: Omniverse, Regular Show, The Amazing World of Gumball and the upcoming original TV special Monster Beach, and additional native app games.
“Cartoon Network Watch and Play is a significant enhancement offered to TrueVisions Cartoon Network subscribers and really delivers the kind of new brand experience that our customers have come to expect from us. We’re delighted to have partnered with Cartoon Network to deliver our subscribers this innovative real-time interaction and engagement value-added service which is not only a significant milestone for both Cartoon Network and TrueVisions, but also for the branded content industry in Asia,” said Attaphon Na Bangxang, Chief Program and Content Office of TrueVisions.
The free-to-download Cartoon Network Watch and Play in Asia Pacific was first launched in late 2013 and has already had more than half-a-million downloads in the region. The reason behind the name is that the app allows users to simultaneously watch their favorite TV series and play games with a simple rotation of the device.
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Note to editors:
Visit https://www.youtube.com/watch?v=aZJEHo1ohjg to watch a video of the Cartoon Network Watch and Play app in action.
For media enquiries, please contact:
Turner International Asia Pacific Limited
Turner International Asia Pacific Limited
About Cartoon Network in Asia Pacific
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated entertainment while also drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the international hit franchise Ben 10, Emmy-winning Regular Show and BAFTA-winning comedies The Amazing World of Gumball and Adventure Time. Cartoon Network is available in 27 countries throughout Asia Pacific and is currently seen in more than 75 million pay-TV homes. Online, Cartoon Network reaches nearly three million unique visitors a month in the region. In Asia Pacific, Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company.
About Turner Broadcasting System Asia Pacific
Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. Turner runs 45 channels in 13 languages in 38 countries throughout the region, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Cartoonito, Boomerang, POGO, Toonami, WarnerTV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV and TABI Channel. In India, Turner also manages advertising sales and distribution for HBO, and distribution for HBO Defined and HBO Hits HD. Turner Broadcasting System Asia Pacific, Inc. is a Time Warner company.
About TrueVisions Group Company Limited
TrueVisions Group Company Limited is a subsidiary of True Corporation Public Company Limited, Thailand's largest Pay TV operator via a fiber optic network and satellite dishes. The company is committed to offering top programmes from across the globe through its 195 programme channels. Programmes packed with knowledge, sports, entertainment and movies & series covering all the needs of all family members directly to your home. It also provides impressive after sales services through 6 packages – Platinum HD, Gold HD, Super Family, Super Knowledge, Super Sports and True Knowledge package. Truevisions Group is the first provider in Thailand to provide the most HD Channels, up to 50 channels. “TrueVisions anywhere” the application is the best mobile pay TV in Thailand, offering the freedom of viewing TrueVisions programs on the go, anywhere anytime.