Cartoon Network to Provide First-Ever NBA All-Star Jam Marathon, Part of Turner Broadcasting's Exclusive Live Event Coverage
Thursday, February 12, 2015
Cartoon Network to Provide First-Ever “NBA All-Star Jam” Marathon,Part of Turner Broadcasting's Exclusive Live Event Coverage
Special NBA All-Star Segments Integrated into Cartoon Network Programming During All-Star Weekend
Unique Experience Allows Young Fans to Connect with NBA All-Stars Using CN Sayin’ App
Videos to Include Highlights from NBA All-Star Mascot Slam Dunk Contest; Coverage Featured Across Cartoon Network Platforms
In partnership with the National Basketball Association (NBA) and in concert with Turner Broadcasting’s exclusive coverage of NBA All-Star 2015 in New York, Cartoon Network will feature first-of-its-kind content experiences for kids surrounding the weekend’s signature events. Cartoon Network will celebrate NBA All-Star, featuring special segments integrated into some of its leading television shows and across its digital platforms on Saturday, Feb. 14, and Sunday, Feb. 15.
Through its popular CN Sayin’ App, Cartoon Network will provide kids with an opportunity to send questions via video submissions to their favorite NBA All-Stars. Select questions and responses from NBA All-Star participants will then be featured within Cartoon Network’s on-air integrations throughout NBA All-Star Weekend.
Additionally, Cartoon Network will showcase the top moments from this year’s NBA All-Star Mascot Slam Dunk Contest with highlights airing during the special programming blocks on the network.
The collective content will be wrapped around Cartoon Network shows including Teen Titans Go!, The Amazing World of Gumball, Clarence, Regular Show and Uncle Grandpa.
In addition to the television component, the NBA All-Star video packages will be available across digital platforms including CartoonNetwork.com and VOD. Special behind-the-scenes images from CN Sayin’ interviews will be shared on Cartoon Network’s official Instagram.
Turner Broadcasting and Turner Sports are celebrating its 30 years of NBA All-Star coverage with TNT serving as the exclusive home of the weekend's premium events including the BBVA Compass Rising Stars Challenge on Friday, Feb. 13, at 9 p.m., State Farm All-Star Saturday Night, Feb. 14, at 8 p.m., and the 64th annual NBA All-Star Game on Sunday, Feb. 15, at 8 p.m. For the first time, the NBA All-Star Game will also be simulcast between TNT and TBS this year.
About Cartoon Network
Cartoon Network (CartoonNetwork.com) is the #1 U.S. ad-supported cable television network among boys 6-11 and Turner Broadcasting System, Inc.'s global brand offering the best in original and acquired entertainment for kids and families in 98 million U.S. homes and 194 countries. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with initiatives such award-winning Stop Bullying: Speak Up campaign.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.