CARTOON NETWORK TO TAKE VIEWER ENGAGEMENT TO THE NEXT LEVEL WITH MIGHTY MAGISWORDS
Wednesday, June 29, 2016
Turner takes digital-first approach, with interactive multi-platform viewing enabling fans to watch, play and collect
Cartoon Network, recently named one of the most innovative media companies by Fast Company, continues to redefine content and the fan experience with the evolution of its latest franchise, Mighty Magiswords. The expanded concept will be launched in Australia in early 2017 through a series of character-driven shorts, a web game and on-air spots.
Unlike most franchises that start with a TV series, followed by digital extensions, Cartoon Net-work has chosen an innovative, digital-first approach to franchise creation for Mighty Magiswords. The program was launched earlier this year with online 15-second shorts for multi-platform use (Cartoon Network Anything, Cartoon Network Watch and Play and CartoonNetwork.com.au) and interactive videos allowing viewers to choose the ending.
Continuing down the digital path, Mighty Magiswords will launch with a full linear series in early 2017, as part of a connected content ecosystem, giving fans deeper engagement across plat-forms with the characters and their quest for swords.
Concurrent with the upcoming TV series production, almost 400 pieces of platform-specific original content have been custom developed, including shorts, vlogs, web and mobile games, and interactive narrative content – and all will be enhanced with proprietary technology allowing fans to participate in the world and collect their favourite swords.
“Mighty Magiswords has been an incredible journey, starting as a simple interactive digital prod-uct and organically developing into a true multi-story world,” said Chief Content Officer, Rob Sorcher. “Expect Magiswords to continue expansion in tech and content, with new ways for the audience to participate, contribute, play, watch and collect.”
Mighty Magiswords is a comedy adventure about a brother and sister team of warriors created by Kyle A. Carrozza and produced at Cartoon Network Studios in Los Angeles. It will join Cartoon Network’s already powerful slate of hit programming including Adventure Time, The Powerpuff Girls, Teen Titans Go!, We Bare Bears, Clarence, Regular Show, The Amazing World of Gumball and Steven Universe.
Get a taste of the new franchise by watching a Mighty Magiswords short here: https://youtu.be/rv70ZfBgOyo and to discover interactive versions, download Cartoon Network Anything on the App Store or Google Play Store.
For further information, images, or to request an interview please contact:
Emily Kaelin, Poem Group
Phone: 0402 255 057
Katherine Stapleton, Poem Group
Phone: 0450 022 037
Click https://toonview.turner.com/View/2n1l2c1m052o0833021d to download image
About Cartoon Network
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animat-ed content including the multi-award-winning global hits Regular Show, The Amazing World of Gumball and Adventure Time and new comedy We Bare Bears. In 2016, the network welcomes back new series of popular franchises Ben 10 and The Powerpuff Girls. Cartoon Network is avail-able in 31 countries throughout Asia Pacific and is currently seen in more than 88 million pay-TV homes. Internationally, it is seen in 192 countries and over 370 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families, known for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games and apps, including Cartoon Network Watch and Play and Cartoon Network Anything.
About Turner Asia Pacific
Turner Asia Pacific creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner Asia Pacific runs 63 channels in 13 languages in 37 countries, including CNN Inter-national, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, and HBO and WB in South Asia. It manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.