CARTOON NETWORK TAKES VIEWER ENGAGEMENT TO THE NEXT LEVEL WITH MIGHTY MAGISWORDS
Tuesday, June 14, 2016
Multi-Platform World Allows Fans to Watch, Play and Collect
HONG KONG – Cartoon Network, recently named one of the most innovative media companies by Fast Company, continues to redefine content and the fan experience with the evolution of its latest franchise, Mighty Magiswords.
Debuting in 2015 on the Cartoon Network Anything micro-network as a 15-second interactive series, this comedy adventure about a brother and sister team of warriors will now be a full-length linear series launching as part of a connected content ecosystem, giving fans deeper engagement across platforms with the characters and their quest for swords.
Concurrent with the upcoming TV series production, almost 400 pieces of platform-specific original content have been custom developed, including shorts, vlogs, web and mobile games, and interactive narrative content – and all will be enhanced with proprietary technology allowing fans to participate in the world and collect their favorite swords.
“Mighty Magiswords has been an incredible journey, starting as a simple interactive digital product and organically developing into a true multi-story world,” said Chief Content Officer, Rob Sorcher. “Expect Magiswords to continue expansion in tech and content, with new ways for the audience to participate, contribute, play, watch and collect.”
Cartoon Network will begin to introduce the expanded concept to fans this summer through a series of character-driven shorts, a web game and on-air spots.
Created by Kyle A. Carrozza and produced at Cartoon Network Studios in Los Angeles, Mighty Magiswords will join Cartoon Network’s already powerful slate of hit programming including Adventure Time, The Powerpuff Girls, Teen Titans Go!, We Bare Bears, Clarence, Regular Show, The Amazing World of Gumball and Steven Universe.
Get a taste of the new franchise by watching a Mighty Magiswords short here: https://youtu.be/rv70ZfBgOyo and to discover interactive versions, download Cartoon Network Anything on the App Store or Google Play Store.
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About Cartoon Network
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Regular Show, The Amazing World of Gumball and Adventure Time and new comedy We Bare Bears. In 2016, the network welcomes back new series of popular franchises Ben 10 and The Powerpuff Girls. Cartoon Network is available in 31 countries throughout Asia Pacific and is currently seen in more than 88 million pay-TV homes. Internationally, it is seen in 192 countries and over 370 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families, known for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games and apps, including Cartoon Network Watch and Play and Cartoon Network Anything.
About Turner Asia Pacific
Turner Asia Pacific creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner Asia Pacific runs 63 channels in 13 languages in 37 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, and HBO and WB in South Asia. It manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.
Director of Communications, Turner Asia Pacific
+852 3128-3720 / James.Moore@turner.com