CARTOON NETWORK TEAMS UP WITH MACHINIMA TO HOST LIVE “ADVENTURE TIME CARD WARS” TOURNAMENT
Friday, July 8, 2016
[London, UK -Friday, 8th July 2016]: To celebrate the impending launch of brand-new mobile app Adventure Time Card Wars Kingdom – the follow-up to 2015’s hugely successful Adventure Time Card Wars – Cartoon Network has joined forces with Machinima, the first global Many2Many programming service for fandom and gamer culture, to present the single elimination live tournament, Let’s Play Flooping Card Wars!
Hosted by Machinima on Friday 15th July 8:00pm BST, this livestream event will be the ultimate showcase of Adventure Time Card Wars Kingdom for both kid and adult fans of the franchise with four of Machinima’s top-gaming talent - ChimneySwift11, JeromeASE, CavemanFilms and TJ Smith Gaming being remotely pitted against one another in an intense battle. Each of the tournament’s three rounds will include two matches, with the winner of the third round taking home the Adventure Time Card Wars Kingdom crown.
For those not able to tune-in live, tournament footage and commentary from each of the players will be available exclusively on participating talents’ YouTube channels until Monday 25th July. Cartoon Network will then also make the content available on its YouTube channels for fans to enjoy alongside many more of their favourite Adventure Time clips.
Patricia Hidalgo, SVP & Chief Content & Creative Officer Kids EMEA and International Kids Strategy, Turner, said: “At Turner we are committed to developing the best-curated brand experiences for audiences across multiple platforms, windows and devices. This celebration of Adventure Time Card Wars is a great example of how we are putting fans at the centre of everything we do – not only by continuing to build hit franchises like Adventure Time and offering an increasing number of touchpoints for our brands, characters and stories, but also through the delivery of new and exciting ‘fandom’ experiences. As leaders in their field, Machinima was the obvious partner for our first foray into live, competitive gaming events and we’re excited to be working with them to deliver what we hope will be a highly anticipated appointment-to-view for Adventure Time and gaming fans worldwide.”
Don Reilley, Vice President – Head of Brand Partnerships at Machinima: “Adventure Time is one of the most unique and beloved shows on television, which has developed a fanbase of kids and adults that is second-to-none. So we expect that all fans of the program will want to tune in for this one-of-a-kind, epic livestream event.”
Let’s Play Flooping Card Wars can be viewed on the Machinima’s Twitch platform – twitch.tv/machinima – on Friday 15th July from 8:00pm – 9:30 BST. Adventure Time Card Wars Kingdom, developed by Kung Fu Factory, is the second iteration of the popular Adventure Time Card Wars mobile app, which has produced over 6M global downloads to date. Adventure Time Card Wars Kingdom will be available to download from the App Store, the Amazon Store and Google Play from Thursday 14th July.
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About Cartoon Network EMEA:
Turner’s Cartoon Network is a universally appealing boy focused, girl inclusive channel driven by its exciting slate of surprising comedy and adventure. The programming line-up explores the relatable themes of humour, friendship, imagination, action and adventure. Cartoon Network targets boys and girls aged 6-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. The programming slate includes leading comedy animations The Amazing World of Gumball, Adventure Time, Regular Show, Clarence, Steven Universe and Uncle Grandpa and action-adventure shows, Ben 10 Omniverse and Teen Titans Go!
Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 18 languages in more than 131 million homes across over 70 countries. Cartoon Network can also be experienced through its award-winning website, as well as via games, video on demand, mobile and an array of licensing and merchandising. Cartoon Network is a brand owned by Turner, a Time Warner company.