Pressroom

CARTOON NETWORK TOON MACHINE PUT KIDS IN CONTROL OF MUM & DAD AT CHADSTONE

-More than 3,000 families entered the draw to experience its first stop on Asia Pacific tour-

-Rove the first ‘human claw’ followed by North Melbourne Captain Andrew Swallow-

(Melbourne, Australia, 16 October 2014) – Over the school holidays, Cartoon Network Toon Machine, an interactive indoor mega structure, had hundreds of kids and their parents clawing and craning for a raft of ultimate prizes, with more than 3,000 families entering the draw to experience Toon Machine. 

Rove McManus was the first person to be a ‘human claw’ at its unveiling on Tuesday 30 September, followed by North Melbourne Football Club captain Andrew Swallow.

Located at Chadstone Shopping Centre, the impressive Cartoon Network Toon Machine standing at more than six metres high and six metres wide captivated thousands from Tuesday 30 September until its conclusion on Sunday 5 October, with some families travelling from interstate to take part in this clawsome event. 

Supported by Moose Toys’ Mutant Mania and Shopkins along with Chadstone Shopping Centre, Toon Machine provided a hands-on opportunity for empowered kids to engage, connect and interact with the Cartoon Network brand and the unique chance for kids to turn the tables and be in control of their parents. The event also served as a platform to launch Cartoon Network’s brand new original comedy series Clarence before its official on-channel premiere. 

“MCN were incredibly excited to be part of Cartoon Network’s first activation of Toon Machine, providing us with an opportunity to immerse our family viewers in the brands, taking them beyond the screen and allowing parents and kids to share an experience. It was fantastic to see kids and parents sharing this experience with brands,” said Elizabeth Minogue, Head of Strategic Integration at Multi Channel Network.

Cartoon Network Toon Machine is a modern twist on the classic “claw crane” arcade game familiar to all generations that saw parents be safely harnessed and suspended in the air above a mountain of presents. Their child controlled the claw by using a joystick in the hopes of grabbing one of the many prizes on offer.

The prizes clawed at the unveiling were donated to children at My Room – Children’s Cancer Centre at the Royal Children’s Hospital in Melbourne with leftover prizes in the Toon Machine donated to their birthday cupboard.

Cartoon Network Toon Machine will make Asia its next port of call, with details to be announced at a later date.

More information about Cartoon Network Toon Machine and the event can be found on CartoonNetwork.com.au/Toon_Machine and Instagram.com/CartoonNetworkToonMachine.

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For further information or image requests, contact:

Alannah Green
eckfactor
alannah@eckfactor.com
+61 2 8570 5568

About Cartoon Network in Australia and New Zealand

Cartoon Network offers the best in original animated entertainment while also drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the multi-award-winning comedies Uncle Grandpa, Regular Show, The Amazing World of Gumball and Adventure Time, as well as global franchise hit Ben 10. Cartoon Network is seen by 2.3 million households in Australia via Channel 713 on Foxtel, and to almost 800,000 households in New Zealand on Sky TV’s Channel 102.

Cartoon Network manages CartoonNetwork.com.au, a dedicated YouTube channel and a popular Facebook page. Catch-up and live content is also available in Australia via the Foxtel GO mobile app and the IPTV platform Foxtel Play, accessible via Telstra T-Box, Microsoft Xbox, Samsung Connected TV, Blu-ray, Home Theatres and Sony PlayStation systems. Selected video content and games can also be accessed using iTunes and the Cartoon Network Watch and Play app. In New Zealand, SKY GO offers live and catch-up content online.

In both Australia and New Zealand, Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company. Turner Broadcasting System Asia Pacific, Inc. is the parent company of local affiliate Turner International Australia Pty Ltd.

About Turner Broadcasting System Asia Pacific

Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. Turner runs 45 channels in 13 languages in 38 countries throughout the region, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Cartoonito, Boomerang, POGO, Toonami, WarnerTV, TCM Turner Classic Movies, truTV, WB, MondoTV and TABI Channel. In India, Turner also manages advertising sales and distribution for HBO, and distribution for HBO Defined and HBO Hits HD. Turner Broadcasting System Asia Pacific, Inc. is a Time Warner company.