Chhota Bheem & Thane Traffic Police to raise awareness on road safety measures among kids
Monday, January 5, 2015
Mumbai, January 5 2015: In a bid to promote safety on roads, Thane Traffic Police has partnered with leading kids’ channel POGO and Green Gold Animation Pvt. Ltd. to launch a campaign fronted by India’s most popular character - Chhota Bheem that will educate children and families on basic road safety measures in an entertaining manner.
The campaign called “Road Safety 2015” will be conducted from 11–25 January 2015 in the areas of Kalyan, Bhiwandi, Dombiwali, Ambarnath, Badlapur and Thane City via various media initiatives and trailers across all theatres. Through the campaign, Chhota Bheem will encourage kids and their parents to follow simple methods to ensure road safety such as wearing seatbelts and helmets, using only pedestrian crossings and abiding by the speed limits. This initiative will also be showcased on POGO which will take this to a national level.
Commenting on the initiative, Vijay Kamle, Commissioner of Police of Thane said, “Ensuring that the roads in our city are safe for families is our duty. By driving the message of road safety through Chhota Bheem, we hope to effectively capture the attention of children through whom we aim to reach their parents.”
Dr. Rashmi Karandikar, DCP Traffic Thane said, “Children are the future of our country and it is important to make them aware of road safety from an early age so that they grow up as responsible citizens. We look forward to successfully imbibe the Road Safety 2015 campaign in the residents of Thane District with the help of Chhota Bheem.”
Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd. said, “As a responsible media conglomerate in the country that has iconic characters which children adore, we are proud to partner with the Traffic Police on this initiative that will aim to promote road safety amongst kids and secure their future.”
Samir Jain, Executive Director & COO, Green Gold Animation Pvt. Ltd. said, “Chhota Bheem is a superhero to children across the country who aspire to be like him and follow his ideals. Spreading the message of road safety through Bheem will encourage and excite kids to abide by the same.”
POGO, a multi-genre channel created exclusively for kids in India, launched successfully by Turner on January 1, 2004. Today, it is amongst the leading channel in the kids’ genre. www.pogo.tv is a hugely popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 3 lakh* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: OmnitureSiteCatalyst, Septemer 2014).
ABOUT TURNER INTERNATIONAL INDIA PVT.LTD.
A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner's news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.
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