CNN is Africa’s #1 international media brand
Thursday, August 4, 2016
CNN is the biggest international media brand amongst affluent audiences across Africa, according to the Ipsos Affluent Survey Africa, out today.
The independent research study shows that CNN reaches 60% of Africa’s elite population* every month via TV or digital platforms** - more than any other international media brand. CNN far outranks all news competitors – 27% ahead of the BBC, 54% ahead of Al Jazeera English, 68% ahead of Sky News and 159% ahead of euronews. In fact, CNN is ahead of all news competitors in every daily, weekly and monthly metric.
CNN is also #1 international news brand in monthly cross-platform reach amongst core audience segments of Frequent International Business Travellers (74% reach across Africa), Influential Opinion Leaders (74%), High Income Earners (72%), Luxury Consumers (62%), Business Decision Makers (61%) and C-Suites (57%)***. Again – this is far ahead of all other international news competitors.
“We are proud that CNN continues to resonate more than any other international media brand across Africa in both TV and digital,” said Rani Raad, President, CNN International Commercial. “Our #1 position reflects our continued commitment to news and programming for and about the continent and demonstrates the value that we bring to advertisers who want to reach African audiences.”
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*Defined as the top 15% of working adults aged 21-74 in 7 African markets (3.5 million people)
** The Ipsos Affluent Survey Africa defines digital platforms as those accessible via pc/laptop, mobile and tablet (app or website). The CNN brand figure includes CNNMoney. Arabic language brands excluded. Bloomberg includes Bloomberg, Bloomberg Businessweek & Bloomberg Markets digital properties. Bloomberg Businessweek & Bloomberg Markets print titles not included.
*** Base: C-Suites (Executives / Directors 50+ employees worldwide) / Luxury Consumers (Bought in past 12 months a designer suit or dress costing over €1,000 or a briefcase or handbag over €500 or a pair of shoes/boots over €500 or jewellery over €1,500 or a luxury watch over €750) / Business Decision Makers / High Income Earners (€60K+ Personal Income) / Freq. Int’l Business Travelers (3+ Int’l Business Air Trips past 12 months) / Influential Opinion leaders (People who have taken part in four or more business activities in the past 12 months)
About The Affluent Survey Africa
The Affluent Survey Africa is part of the Ipsos suite of Affluent surveys which now covers Europe, Middle East, Asia/Pacific, Latin America and the USA, spanning 50 countries and reflecting approximately 147 million adults. The Ipsos Affluent Survey Africa is conducted in Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda. With a sample of 2,561 it covers a universe of 3.5 million Affluent Africans.
About CNN International
CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms reaching more than 425 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has a US presence which includes CNNgo. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. Over the years CNN has won multiple prestigious awards around the world for its journalism. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner, a Time Warner company.