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CNN AND PRUDENTIAL PROUD TO SUPPORT ASIAS UNSUNG HEROES IN ABOVE & BEYOND

A unique multi-platform collaboration between CNN & TIME magazine

CNN International today announced Prudential has renewed its sponsorship of ‘Above & Beyond’, a special multi-media series of stories which profiles ordinary people who do extraordinary things in Asia.

Now in its second year, the campaign profiles 10 outstanding people on CNN International in daily 60-second editorial highlights, complemented with special ‘Above & Beyond’ content on www.CNN.com and on mobile. In addition, a group of unsung heroes will also be featured in TIME Asia magazine.

Some of the people to be featured on CNN International include:

  • Tim Desmond who helped a local community recover in the wake of devastating Typhoon Haiyan in the Philippines
  • Dr.Cynthia Maung who has treated over 150,000 migrant workers, refugees and orphans on the Thai-Burmese border
  • Mohammadi Rahman, a refugee who has devoted his life to helping other refugees in Hong Kong fight for their rights

Vice President of News Advertising Sales for CNN Asia Pacific, William Hsu: “’Above & Beyond’ is an exceptional initiative and one CNN is really proud to be partnering with Prudential again in 2014. We’re thrilled to be able to bring these important stories to the attention of our audience of global influencers.”

Regional Director, Brand & Corporate Affairs at Prudential Corporation Asia, Sean Rach: "We are delighted to have our partnership with CNN and TIME continue for a second year. The ‘Above & Beyond’ programme mirrors our brand purpose and we are proud to support the inspiring stories of people making a meaningful difference to the lives of others."

‘Above & Beyond’ airs on CNN and www.cnn.com from September 15, 2014 to January 11, 2015.

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About CNN International

CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 380 million households around the globe, including over 53 million across the Asia Pacific region. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr

Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom)*, comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. Prudential is a leading life insurer that spans 13 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, The Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Asian families.  Eastspring Investments is one of Asia's largest asset managers with operations in 11 markets and has £67 billion (about US$115b) in assets under management (as at 30 June 2014). Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N). * Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.