CNN AND VIUTV ANNOUNCE NEWS CONTENT DEAL IN HONG KONG
Sunday, July 30, 2017
CNN International Commercial today announced a news content deal between Turner Broadcasting System Asia Pacific, Inc., the distributor of CNN International in the Asia Pacific region, and HK Television Entertainment Company Limited (ViuTV).
As part of the multi-year agreement, ViuTV’s newly launched English channel ViuTVsix broadcasts up to two blocks of CNN news programming per day, totalling 60 minutes. Content is taken from CNN International flagship programs including CNN Newsroom, CNN Today and News Stream.
David Collet, Senior Director, Content Sales and Partnerships APAC, CNN International Commercial: “We are delighted to share selected CNN content with ViuTVsix in Hong Kong and allow more people access to CNN’s award-winning news coverage. This agreement allows us to deliver on our strategy of reaching new audiences and supporting local news operations.”
Lo Fai, General Manager of ViuTV: “We are proud to offer ViuTVsix viewers the latest news from CNN, the world’s number one news network. Having CNN as part of our daily programming line-up is a real asset and already proving popular with our discerning English-speaking Hong Kong audience.”
- Ends -
About CNN International Commercial
CNNI Commercial (CNNIC) is responsible for CNN's intercontinental commercial operations, spanning a diverse multiplatform portfolio across five continents. Its strategy is to grow CNN’s dominance in the pan-regional TV market while accelerating growth through digital and data capabilities. This includes monetising and growing linear and digital news brands such as CNN International, CNN en Español, CNN Arabic, Great Big Story, CNN Style and CNN Money, and a number of other verticals and local properties. CNNI Commercial delivers best-in-class, award-winning cross-platform ad sales, brand and marketing solutions underpinned by advanced digital expertise and data insight. It operates a Content Sales and Licensing business called CNN Access, which offers a suite of consultancy, content and CNN-branded initiatives around the globe as well as establishing strategic partnerships to serve new audiences. The organisation’s branded content studio, Create, has been producing award-winning multiplatform content for clients for over ten years. CNNI Commercial is part of Turner, a Time Warner company. For more information, visit http://commercial.cnn.com