CNN CONSOLIDATES ITS POSITION AS UNDISPUTED #1 INTERNATIONAL NEWS BRAND IN ASIA PACIFIC
Friday, April 24, 2015
IPSOS Affluent Survey re-confirms CNN’s dominance in TV and digital as news leader continues to grow its audience
The latest Ipsos Affluent Survey released today once again confirms CNN as the irrefutable number one international news brand in Asia Pacific, reaching an unrivalled one in three upscale consumers (34%) and more than one in two (53%) C-Level Executives every month. The independent survey also reveals significant audience growth for CNN on both its TV and digital platforms.
On TV, CNN is the most watched international news brand in Asia-Pacific in daily, weekly and monthly reach. CNN has 47% more viewers each month than the next placed news channel and 125% more viewers than the leading business & finance news channel.
In digital, CNN’s monthly reach is 51% higher than the next largest brand*. CNN’s lead is even more clear-cut in key target groups with an 80% advantage with Top Management and 64% with Business Decision Makers.
CNN also recorded substantial growth** in TV and digital consumption. In TV, there was strong growth in daily (+13%), weekly (+11%) and monthly (+6%) audience numbers. These numbers surge when it comes to International Travelers (+49% weekly)*** and Luxury Spenders (+29% weekly)****. In digital, the monthly digital reach increased by 11% and was most significant in the key target groups of International Business Travelers (+72%)***** and International Leisure Travelers (+57%)******.
Vice President of CNN International Advertising Sales for Asia Pacific Sunita Rajan: “This is a spectacular result for CNN and a testament to the commitment we made to our audience – to provide first-class content across multiple platforms. Our audience’s appetite for global news and staying connected has never been greater. In response, we’ve boosted our resources across television and made major investments in digital including an integrated newsroom, designing a new responsive website and creating a slate of new dedicated digital content. These survey results show unequivocally that CNN is the number one international news brand and the first choice for affluent consumers.”
Notes to editors
* Excludes social networking sites, search engines and portals
** Q1-Q4 2014 versus Q3-Q4 2013
*** 3+ trips for business or leisure in past 12 months
**** Own luxury items worth US$1000+ per item
***** 1+ international trip for business in past 12 months
****** 1+ international trip for leisure in past 12 months
Source: Ipsos Affluent Survey Asia Pacific, Q1-Q4 2014.
About the Ipsos Affluent Survey Asia Pacific
The Ipsos Affluent Survey Asia Pacific survey represents the top 18% of adults aged 25-64 by income across the following 10 markets: Australia (Sydney + Melbourne), Bangkok, Hong Kong, India (Delhi + Mumbai + Bangalore), Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei.
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 392 million households around the globe, including over 55 million across the Asia Pacific region. CNN International is the number one international TV news channel according to all major media surveys across the Asia Pacific region, Europe, the Middle East and Africa, and Latin America. Over the years it has won multiple prestigious awards around the world for its journalism, including most recently the Asian Television Award Cable & Satellite Network and Channel of the Year, and is a two-time winner of Royal Television Society News Channel of the Year. CNN Digital is a top network for online news, mobile news and social media. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr
For more information, please contact:
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