Wednesday, November 4, 2015
- App offers latest trends, stories and news affecting the African continent
CNN International and Africa’s leading mobile operator, MTN, today launched a dedicated ‘Africa View’ news app.
The app launch is part of a multi-platform commercial partnership between CNN and MTN, spanning advertising, sponsorship and digital components.
The ‘Africa View’ app curates CNN International’s extensive Africa content, including the network’s ‘Africa View’ weekly infographic content, providing background and context to trends, figures and initiatives shaping the African continent. The app also showcases content from CNN’s flagship African programming including ‘Inside Africa’; and ‘CNN Marketplace Africa’, as well as breaking news and analysis about the continent.
All content on the ‘Africa View’ app is editorially independent, alongside prominent MTN branding and messages.
Features of the Africa View app include:
- Latest Africa news and headlines
- Weekly updates of ‘Africa View’ segment content
- Premium content of CNN International’s Africa features shows ‘Inside Africa’ and ‘CNN Marketplace Africa’
- Customised push notifications
- Ability to save favourite stories and continue reading offline
- Personalising and customising how media is downloaded
The ‘Africa View’ app can be freely downloaded from the Apple Store, Google Play Store and is available on the MTN Play Store.
Antonio Canto, Vice President, Advertising Sales, CNN International said: “The Africa View app is the perfect way of delivering up-to-date African news, stories and CNN’s award-winning Africa shows’ content straight to your smartphone. The app marks the latest step in a unique commercial partnership with MTN to find new, relevant ways to connect with CNN’s mobile audience across Africa and beyond.”
Albert Fernandez, Group Chief Consumer Officer, MTN said: “The launch of the Africa View app further affirms MTN’s position as a customer-centric brand that is leading the delivery of a bold digital future to its customers. With our growing focus on harnessing the power of digital media to bring fresh content to our customers, MTN is excited by the opportunity to bring premium and relevant news content to the continent.”
Notes to Editors:
About ‘Africa View’:
Launched in February 2015, the ‘Africa View’ series on CNN International provides background and context to trends, figures and initiatives shaping the African continent. It airs within one of CNN’s flagship news and current affairs programme ‘Connect the World with Becky Anderson’.
About CNN International
CNN’s portfolio of news and information services is available in six different languages across all major TV, internet and mobile platforms reaching more than 395 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has an increased presence in the U.S. with its recent launch on CNNgo. Over the years it has won multiple prestigious awards around the world for its journalism, including most recently the Asian Television Award Cable & Satellite Network and Channel of the Year, and is a two-time winner of Royal Television Society News Channel of the Year. CNN Digital is a top network for online news, mobile news and social media. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 June 2015, MTN recorded 231 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit at: www.mtnbusiness.comand www.mtn.com
For more information, please contact:
CNN Europe, Middle East & Africa
Tel: + 44 20 7693 0967
Senior Manager: Corporate Communications
Tel: + 27 83 222 7613