CNN INTERNATIONAL COMMERCIAL APPOINTS KIMMY HO AS DIRECTOR OF CONTENT SALES & PARTNERSHIPS
Thursday, July 6, 2017
CNN International Commercial has appointed Kimmy Ho as Director, Content Sales & Partnerships, North Asia. Based in Hong Kong, Ho is responsible for increasing content and services available for CNN’s North Asian affiliates and partners. She will work with existing partners and new TV and digital publishers across the region to license CNN’s premium content and provide access to reporting, consultancy and training. She will also optimize opportunities to launch CNN-branded linear and digital partnerships with local players which will help strengthen CNN’s presence in North Asia. Ho reports to David Collet, Senior Director, Content Sales & Partnerships, CNN International.
The appointment comes at an important time as CNN builds on its position as the #1 international news brand in Asia Pacific. The brand continues to produce award-winning news coverage as well as premium original programming under CNN Vision, while ramping up its global digital expansion through investment in mobile and off-platform programming units.
“CNN is more relevant today than ever as we continue to expand our award-winning content across all platforms. We are pleased to have someone of Kimmy’s caliber join our content sales team as she brings in an incredible wealth of knowledge and experience from the media industry and will play a key role in strengthening our growing affiliate partner base across North Asia,” said David Collet.
Ho joins CNN International from Thomson Reuters, where she held the position of Head of Sales, North Asia, and managed businesses across China, Hong Kong, Taiwan and Korea.
About CNN International Commercial
CNNI Commercial (CNNIC) is responsible for CNN's intercontinental commercial operations, spanning a diverse multiplatform portfolio across five continents. Its strategy is to grow CNN’s dominance in the pan-regional TV market while accelerating growth through digital and data capabilities. This includes monetising and growing linear and digital news brands such as CNN International, CNN en Español, CNN Arabic, Great Big Story, CNN Style and CNN Money, and a number of other verticals and local properties. CNNI Commercial delivers best-in-class, award-winning cross-platform ad sales, brand and marketing solutions underpinned by advanced digital expertise and data insight. It operates a Content Sales and Licensing business called CNN Access, which offers a suite of consultancy, content and CNN-branded initiatives around the globe as well as establishing strategic partnerships to serve new audiences. The organisation’s branded content studio, Create, has been producing award-winning multiplatform content for clients for over ten years. CNNI Commercial is part of Turner, a Time Warner company. For more information, visit http://commercial.cnn.com