CNN INTERNATIONAL COMMERCIAL EXPANDS ITS TEAM WITH TWO NEW APPOINTMENTS IN ASIA PACIFIC
Monday, June 12, 2017
CNN International Commercial announces two new appointments in the Asia Pacific region, welcoming Delilah Chan as Sales Director, Southeast Asia, and Zab Ali as Digital Director, North Asia.
With 18 years of experience working and leading teams across South East Asia, Chan will oversee CNN’s Advertising Sales team based in Singapore. In this role, she will develop strategic partnerships and manage relationships with key clients and agencies to drive CNNIC’s business goals through multi-platform strategies that are industry-leading and innovative. Meanwhile, bringing his digital expertise to the CNNIC team, Ali will be based in Hong Kong and his primary role will be to engage with a greater number of brands on digital campaigns and enable brand integration through innovative adverting solutions. These include building and strengthening partnerships with advertising technologies, while promoting CNN’s data strategy and business development.
Commenting on the team expansions, Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial, said “These appointments are a crucial addition to the sales leadership team, which is focused on delivering best in class multi-platform solutions powered by data, content, insights and creativity which enable CNN’s growth in key markets such as Southeast Asia. I am pleased to have Delilah on our team as she has a proven track record of driving growth in media, content and technology sectors in the fast-paced and evolving SEA region. She brings a wealth of experience with her and I am certain that her contribution will further enable us to achieve CNNIC’s goals.”
Rob Bradley, Vice President, Digital Commercial Strategy & Revenue, CNN International Commercial, added "In a world where a marketer’s role has never been more complex, CNN is offering a host of smart and truly cross-platform solutions that allow brands to reach local, regional and global audiences with impact from a single point. We are thrilled to welcome Zab, whose deep experience on the client as well as agency side and passion for digital will no doubt continue to forge these innovative solutions that enable brands to meet their marketing and business goals."
Prior to joining CNN International Commercial, Chan was the Head of Sales in APAC for SuperAwesome, the largest kids-focused digital media platform in the world. Before that, she held positions such as Head of Business for Twitter in SEA, and led the BBC Advertising Sales team in Singapore.
Ali has worked in both the UK and Hong Kong before joining CNN International Commercial. He was most recently with Havas Media. Prior to that, he worked at agencies such as MRM//McCann, iProspect and Carat.
About CNN International Commercial
CNNI Commercial (CNNIC) is responsible for CNN's intercontinental commercial operations, spanning a diverse multiplatform portfolio across five continents. Its strategy is to grow CNN’s dominance in the pan-regional TV market while accelerating growth through digital and data capabilities. This includes monetising and growing linear and digital news brands such as CNN International, CNN en Español, CNN Arabic, Great Big Story, CNN Style and CNN Money, and a number of other verticals and local properties. CNNI Commercial delivers best-in-class, award-winning cross-platform ad sales, brand and marketing solutions underpinned by advanced digital expertise and data insight. It operates a Content Sales and Licensing business called CNN Access, which offers a suite of consultancy, content and CNN-branded initiatives around the globe as well as establishing strategic partnerships to serve new audiences. The organisation’s branded content studio, Create, has been producing award-winning multiplatform content for clients for over ten years. CNNI Commercial is part of Turner, a Time Warner company. For more information, visit http://commercial.cnn.com