CNN LAUNCHES GLOBAL PROGRAMMING ABOUT CROSS-BORDER TRADING
Monday, May 18, 2015
‘Traders’ to feature inspiring stories about people doing international business
CNN is launching ‘Traders’, a new feature strand that tells the stories of extraordinary individuals who make the world go round by trading goods and services across borders.
In ‘Traders’, CNN will cover the stories behind the global import and export markets by meeting characters who passionately believe in their business to trade products and services overseas. In each report, CNN audiences will also gain valuable business information to put each story in context of international trade and commerce.
‘Traders’ is a fortnightly segment that runs in CNN International’s The Business View with Nina Dos Santos Monday to Friday at 6pm HKT.
The opening ‘Traders’ report, airing from May 19th, will focus on Ellis Hunt, the third generation president of Hunt Bros. – a citrus growing and packing company in central Florida. Through Hunt Bros’s story, CNN audiences will gain an insight into how the company exports nearly 10% of its fresh fruits to Japan, and in the process overcomes numerous challenges such as bad weather, citrus diseases and industry changes.
“Traders is a content strand that makes sense of the drivers behind international trade in the context of globalised, connected business,” said Ellana Lee, Senior Vice President, CNN International. “By telling the stories of the passionate, innovative people working in global trade, CNN will bring import/export markets to life and show why this affects us all. Traders will add an intriguing angle to our wider business programming.”
A special ‘Traders’ microsite hosted on CNN.com will complement the on-air programming by featuring additional interactive and informative elements. ‘Traders’ on-air and online content is sponsored by DHL.
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 392 million households around the globe, including over 55 million across the Asia Pacific region. CNN International is the number one international TV news channel according to all major media surveys across the Asia Pacific region, Europe, the Middle East and Africa, and Latin America. Over the years it has won multiple prestigious awards around the world for its journalism, including most recently the Asian Television Award Cable & Satellite Network and Channel of the Year, and is a two-time winner of Royal Television Society News Channel of the Year. CNN Digital is a top network for online news, mobile news and social media. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr
Any inquiries please contact:
CNN Public Relations, Asia Pacific
Penelope Heath/ Ingrid Hsu
Tel: +852 3128 3538 / +852 3128 3568