CNN LAUNCHES NEW EDITORIAL SEGMENT ‘STAYING INFORMED’ SPONSORED BY ACCORHOTELS
Monday, September 4, 2017
As the leading multiplatform international news destination, CNN is more relevant today than it has ever been with both audiences and commercial clients. A new editorial segment, ‘Staying Informed’ launches on all of CNN International’s feeds in Asia Pacific to give audiences, especially business travellers, fast and easy access to the top stories of the day. ‘Staying Informed’ demonstrates CNN’s dedication to bringing trusted, transparent and reliable news to the world.
‘Staying Informed’ is sponsored by leading multinational hospitality group AccorHotels and features 30-second headline summaries that will be updated in real-time throughout morning and evening primetime hours. The highlights will cover all topics, including current affairs, business, finance, lifestyle and sports. The campaign aligns AccorHotels’ commitment to Asia Pacific with CNN’s commitment to helping its viewers stay on top of the latest developments in global news.
“We are delighted to be partnering with AccorHotels, who cater to the same affluent and globally minded travelers who rely on CNN for the news. Through ‘Staying Informed’, we showcase CNN’s best-in-class multiplatform offerings by combining the scale of our TV network’s reach with the precision and targeting enabled by digital and data,” says Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNNIC.
“We are thrilled with this new sponsorship with CNN because it gives us great visibility across one of the region’s most respected news sources,” said Michael Parsons, VP Marketing and Strategic Partnerships AccorHotels Asia Pacific. “We know our guests are very busy and want to get the latest news delivered quickly and efficiently when they are on the road and this allows us to deliver that service to them.”
Asia Pacific is the most dynamic region for AccorHotels globally with a robust development pipeline of more than 400 hotels and an existing portfolio of more than 780 hotels and resorts across the region. By sponsoring CNN’s multiplatform campaign, ‘Staying Informed’ AccorHotels can better engage with its affluent business-traveler customer base. The on-air sponsorship of ‘Staying Informed’ will also be supported by a high-impact digital component.
AccorHotels Media Contact
Gaynor Reid, Vice President Communications & CSR Asia Pacific
Tel: +65 9108 3577
About CNN International Commercial
CNNI Commercial (CNNIC) is responsible for CNN's intercontinental commercial operations, spanning a diverse multiplatform portfolio across five continents. Its strategy is to grow CNN’s dominance in the pan-regional TV market while accelerating growth through digital and data capabilities. This includes monetising and growing linear and digital news brands such as CNN International, CNN en Español, CNN Arabic, Great Big Story, CNN Style and CNN Money, and a number of other verticals and local properties. CNNI Commercial delivers best-in-class, award-winning cross-platform ad sales, brand and marketing solutions underpinned by advanced digital expertise and data insight. It operates a Content Sales and Licensing business called CNN Access, which offers a suite of consultancy, content and CNN-branded initiatives around the globe as well as establishing strategic partnerships to serve new audiences. The organisation’s branded content studio, Create, has been producing award-winning multiplatform content for clients for over ten years. CNNI Commercial is part of Turner, a Time Warner company. For more information, visit http://commercial.cnn.com
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,200 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery bySofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services. With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels. AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth. Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code:FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States. For more information and reservations visit accorhotels.group or accorhotels.com. Or become a fan and follow us on Twitter and Facebook.