CNN LAUNCHES NEW MONTHLY SERIES THE SILK ROAD: PAST, PRESENT, FUTURE
Friday, June 5, 2015
Series follows iconic trading route from China to Italy premiering on Thursday June 18 at 1630 HKT
CNN is embarking on a major new series spanning the length and breadth of the world’s most important and historic trade route – The Silk Road.
‘The Silk Road: Past, Present, Future’ will uncover how the cultural traditions and commercial trading synonymous with this iconic route between East and West are playing into the innovations and developments of today.
Each month, CNN International correspondent Sumnima Udas will visit a different country along The Silk Road uncovering remarkable stories of innovation, culture and business. The format of the 30-minute show will combine the modern world with intelligent historical context that brings the region alive with colour, culture and a history of doing business.
The first stop for the nine-show series is the very start of the Silk Road - China. In this episode, Udas will explore modern-day silk production in the Hangzhou province, speak to China’s largest e-commerce company Alibaba about the internet being the world’s newest “Silk Road”, and see how the city of Xi’an is renovating Silk Road sites to boost tourism along the ancient route.
In July, episode two will focus on Kazakhstan as the series traverses the route of the Silk Road, finally completing the journey in Northern Italy.
“‘The Silk Road: Past, Present, Future’ is where rich, historic cultural context meets modern business and trading against the backdrop of visually stunning landscapes and destinations,” said Ellana Lee, Senior Vice President, CNN International. “This is an exploration of how the Silk Road remains a route to international business in the 21st century, combining centuries’ old traditions with the dynamic business models of our globalised world. Part business show, part travelogue – this series will be an important part of CNN International’s output.”
A dedicated microsite for ‘The Silk Road: Past, Present, Future’ will be hosted on CNN.com. As well as featuring video from the show, this will be a multi-media hub for a host of bespoke content about the topics, cultures and business practices covered in the series.
These social media platforms will allow interaction with followers along the journey, as well as providing exclusive digital behind the scenes footage, pictures and Q & A sessions.
Airtimes: Hong Kong, Beijing, Kuala Lumpur, Manila, Singapore and Taipei
Thursday June 18 at 1630 HKT
Friday June 19 at 1130 HKT
Saturday June 20 at 1230 and 2330 HKT
Saturday June 27 at 1930 HKT
Sunday June 28 at 1230 HKT
Monday June 29 at 1100 HKT
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 392 million households around the globe, including over 55 million across the Asia Pacific region. CNN International is the number one international TV news channel according to all major media surveys across the Asia Pacific region, Europe, the Middle East and Africa, and Latin America. Over the years it has won multiple prestigious awards around the world for its journalism, including most recently the Asian Television Award Cable & Satellite Network and Channel of the Year, and is a two-time winner of Royal Television Society News Channel of the Year. CNN Digital is a top network for online news, mobile news and social media. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr