Cubs-Pirates on TBS Delivers Most-Viewed Wild Card Game Ever & Largest Audience for MLB Game on Cable Since 2011
Thursday, October 8, 2015
Live Streaming Across Turner’s TV Everywhere Platforms Up 58% in Unique Visits;
Social Media Impressions Up More Than 100% Over Last Year
TBS’ exclusive presentation of the 2015 MLB National League Wild Card game telecast presented by Hankook Tire – the Chicago Cubs defeating the Pittsburgh Pirates 4-0 to advance to the NL Division Series – averaged 8.3 million total viewers and a 5.0 U.S. HH rating to deliver the highest rated and most viewed Wild Card Game ever and the largest audience for an MLB game telecast on cable television since 2011 (NLDS Game 5: St. Louis Cardinals vs. Philadelphia Phillies, also airing on TBS, with an average of 8.4 million total viewers and a 5.1 U.S. HH rating), according to Nielsen Fast Nationals.
Last night’s NL Wild Card telecast – peaking with an average of 9.7 million total viewers and a 5.8 U.S. HH rating from 10-10:15 p.m. ET – won the night across all of cable television, based on local metered market averages. The telecast is up 60% among total viewers and 52% in U.S. HH rating over last year’s Wild Card game airing on TBS between the Oakland Athletics and Kansas City Royals (5.2 million total viewers; 3.3 U.S. HH rating).
Locally, the telecast earned a 21.8 HH rating in Chicago to produce the best rating for any MLB game in the market since the 2005 World Series and the decisive Game 4 between the Chicago White Sox and Houston Astros. In Pittsburgh, the game registered a 26.2 HH rating for a 16% increase over the comparable NL Wild Card telecast last year (also featuring the Pirates).
Additionally, last night’s NL Wild Card telecast garnered double-digit growth across all key demos over last year including increases of 42% among People 18-34, 51% in People 25-54, 34% in Men 18-34 and 46% in Men 25-54.
Wednesday’s NL Wild Card Game also delivered double-digit increases across Turner’s TV Everywhere platforms with live streaming coverage up 58% among unique visits, 23% in total minutes consumed and 15% in live video starts.
Social media impressions are up more than 100% collectively across Twitter and Facebook for Bleacher Report’s MLB social accounts when compared with the comparable coverage in 2014.
TBS’ exclusive coverage of the NL Division Series will begin Friday, Oct. 9, with the Cubs visiting the Cardinals at 6:30 p.m., followed by the Los Angeles Dodgers hosting the New York Mets at 9:30 p.m. The MLB Postseason Pre-Game on TBS presented by Chrysler show will precede live game coverage at 6 p.m.
Source: Nielsen Media Research, based on Live+SD Fast Nationals (10/07/2015 vs. 10/1/2014). Historical comparison ranking of all cable MLB game telecasts (Regular Season or Post Season) for dates: 10/07/11 – 10/07/15. Winning the night based on metered market data. DMA household ratings provided through Arianna. Online TVE Live Stream Starts, Users, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Live Stream Starts, Users, Minutes based on Quarter Hour from Omniture.
Nate Smeltz, Turner Sports, at (404) 827-4786 or email@example.com
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