Pressroom

DADS MORE LIKELY THAN MUMS TO SNAP A PHOTO OF THEIR BELOVED PET AT LEAST ONCE A DAY

63% of kids and parents claim that one of the qualities they value most in their pet is their ability to always make them laugh;

Dads more likely than mums to be the “famous” animal Instagrammer in the household

Wednesday 26 April 2017, London UK: The most famous mum on the planet, Kim Kardashian, may be the Queen of the selfie, but a recent study from Boomerang TV channel in the UK found that dads were the expert at snapping photos and videos of their pets for some quick likes on social media. The study found that 64.4% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day, with dads more likely than mums to document their pets’ interactions.

Boomerang, the proud channel home of world-renowned animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, released the results to coincide with National Pet Month in the UK and highlight the starring role animals play within families both on and off-screen. 

With just over half of parents citing laughter and happiness among the primary reasons for letting their children watch animal-related programming (50.5%), it also came as no surprise that Scooby-Doo ranked number one amongst kids’ all-time favourite cartoon characters, followed by Peppa Pig in second place and Tom and Jerry in third. Furthermore, the study found that a quarter of parents and kids make the decision to name their beloved pet animal after a character from a cartoon or film.

Elephants made the top five in a pet “wish list” amongst kids twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

Whether on-screen in their favourite cartoon or TV show, or as part of their daily interaction with a family pet, it’s clear that kids and parents alike enjoy a regular dose of humour thanks to the planet’s furry (and scaly!) friends. 

Catch the best of Scooby-Doo every Saturday from 1pm-4pm, followed by the best of Tom and Jerry every Sunday from 1pm-4pm on Boomerang.

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Boomerang UK social channels:
Boomerang UK Instagram: @OfficialBoomerangUK
Boomerang UK Facebook: https://www.facebook.com/OfficialBoomerangUK/

Contacts:
London, UK, Victoria Westwood, (+44) 207 693 1580, victoria.westwood@turner.com
London, UK, Jakki Chrysler, (+44) 207 693 1556, jakki.chrysler@turner.com