Dan Aversano is senior vice president of ad innovation and programmatic solutions for Turner Ad Sales. In this role, Aversano and his team lead the development of next generation ad capabilities, notably around audience targeting and ROI guarantees, as a part of the company’s newly-launched Turner Ignite division. Based in New York, Aversano reports to Michael Strober, executive vice president of client strategy and ad innovation for Turner Ad Sales, as well as co-head of Turner Ignite.
Prior to taking on this newly formed role in the fall of 2015, Aversano was senior vice president of client and consumer insights, a division that powered the next generation of client selling and data-driven ad innovations for the company. Within this position, Aversano and his team focused on better understanding and predicting of consumer behavior and bringing meaningful and actionable insights to help advertising partners reach their targets with more precision and scale.
Aversano was previously vice president of research and strategy for Turner Entertainment Ad Sales. Within that role, he utilized cutting edge analytics and innovative audience measurement solutions to contribute toward TBS and TNT advertising sales strategy, notably the 2014/15 Now Media Upfront strategy. He also oversaw the development of advanced research offerings for Turner’s agency and advertising partners, many times leveraging the Time Warner Medialab in the process.
Prior to joining Turner, Aversano held various roles at Nielsen across their Watch and Buy businesses, most recently serving as vice president of Media & Advertising Analytics.
Aversano was recently honored as one of Broadcasting & Cable’s “18 Under 34” in 2015, as well as helped lead his team to receive the 2015 ANA Genius Award in the category of “Excellence in Pioneering Analytics Innovation” for Turner’s Now Media platform. He graduated from Villanova University with a bachelor’s degree in science in both finance and marketing.
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.