Deb Bradley promoted to EVP
Thursday, June 4, 2015
June 4, 2015
Turner Broadcasting's Deborah K. Bradley Promoted to Executive Vice President
Wide-Ranging Duties Include Scheduling, Operations, Content Licensing and Acquisitions for TBS, TNT and Other Turner Brands
Deborah Bradley has been promoted to executive vice president of networks and programming optimization, content strategy and commercialization for Turner Broadcasting System, Inc. In this vital role, she is responsible for all acquisitions, licensing, program planning, scheduling, operations and inventory management for the top-rated TNT and TBS networks and their digital and mobile platforms. Bradley, who also oversees licensing and acquisitions for several other networks within the Turner portfolio, is based in Atlanta and reports to Kevin Reilly, president of TBS & TNT and chief creative officer for Turner Entertainment.
"Deb is integral to raising the profile of our content and expanding the reach of our brand in almost every aspect, from acquiring hit shows like The Big Bang Theory and American Dad! to forging major licensing deals with streaming services and maximizing the on-air inventory," said Reilly. "As we continue to evolve in today's multiplatform universe, the experience, energy and talent Deb brings to her unique role will become ever more important."
In addition to TBS and TNT, Bradley's duties for the Turner portfolio include non-sports content acquisitions for CNN, Cartoon Network, Adult Swim, Boomerang, truTV and Turner Classic Movies (TCM). She also leads the sale and licensing of the networks' original programming in various marketplaces, including syndication and SVOD.
Bradley joined Turner Broadcasting in 2010 as senior vice president of program acquisitions. Among the many acquisition deals she has closed for the networks are The Big Bang Theory and 2 Broke Girls for TBS and Grimm and Castle for TNT. She also worked on deals to bring the hit series Cougar Town and American Dad! to TBS as original series. Among the more recent acquisitions she has overseen are deals for the next five films from Marvel Studios, including this year's blockbuster Avengers: Age of Ultron and the upcoming third installment in the Captain America franchise. She also scored deals for such film franchises as Warner Bros.' Hobbit and Lego movies, as well as Lionsgate's Divergent and Hunger Games titles.
In 2012, Bradley oversaw Turner Broadcasting's first-ever SVOD deals, which licensed TNT's Falling Skies to Amazon and series from Cartoon Network, Adult Swim and TNT to Netflix. CNN programming was added to her SVOD licensing duties in 2013. Earlier this year, Bradley oversaw an extensive multi-year licensing agreement granting Hulu exclusive SVOD rights to previous seasons of such popular Turner programming as TNT's The Last Ship and Murder in the First; TBS's upcoming comedy Angie Tribeca; Adult Swim's Robot Chicken, Rick and Morty, Black Jesus and Aqua Teen Hunger Force; and Cartoon Network's The Amazing World of Gumball, Adventure Time and Regular Show.
Highly regarded throughout the industry, Bradley was selected to be a member of the NATPE 2014 Board of Directors. She also serves as a mentor for young business talent and is a frequent participant in industry panel discussions.
Bradley came to Turner Broadcasting after serving as senior vice president, cable sales manager for CBS Television Distribution, which she joined in 2004. She previously held positions at Paramount Domestic Television, joining the company in 1996 as an account executive for the western region and working her way up to vice president in 2000 and head of the western regional office in 2002. Bradley began her career in radio, serving as an account executive at McGavren Guild Radio in New York, after which she became a sales executive for KSJO/KUFX radio in San Francisco. Bradley holds a bachelor’s degree from Boston College with concentrations in communications and psychology.
About Turner Broadcasting System, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.