Digital Industry Veteran Nick Johnson Returns to Turner as Senior Vice President of Digital Ad Sales Strategy
Tuesday, February 2, 2016
Turner Ad Sales today announced that Nick Johnson has been named senior vice president of digital ad sales strategy. A proven thought leader with over twenty years of industry experience, Johnson will lead digital sales strategy and business growth across the company’s portfolio of news, kids and entertainment brands. Based in New York, Johnson will report to Katrina Cukaj, executive vice president of portfolio sales and client partnerships for Turner Ad Sales.
In this newly-created role, Johnson will be responsible for identifying, developing and executing Turner’s digital sales strategy portfolio-wide. In that capacity, he will collaborate directly with cross-divisional sales leaders to determine key opportunities for digital sales growth, as well as develop a long-term planning and response strategy to drive digital revenue for Turner.
“We continue to evolve our digital sales strategy to ensure that we are both bettering the overall consumer experience, while strengthening advertising effectiveness for our partners,” said Cukaj. “Nick’s proven leadership and insight across the dynamic digital landscape will play a critical role in Turner’s success as an ad innovator on all platforms and screens.”
Johnson returns to Turner, where he first started his sales career as part of the original team that launched the sales strategy for CNNSI. Most recently, Johnson was the senior vice president of digital media sales for NBCUniversal Sports. In that position, he led the integrated digital sports team in a cross-platform sales approach that focused on live streaming, integrated and native sponsorships, as well as social distribution. He also served as the strategic lead on partnerships and content innovation for incremental revenue growth within the division. Johnson was previously the senior vice president of digital media sales, where he oversaw strategy, sales and sales marketing for the NBCUniversal TV and Cable digital portfolio. Prior to joining NBCUniversal in 2007, Nick led national sales at Reuters and Lycos, and was the chief revenue officer for Revenue Science, a pioneer in behavioral targeting.
Johnson received his bachelor’s degree from Gettysburg College. He has served on the board and council for several instrumental industry organizations, including Digital Ascendant and Interactive Advertising Bureau (IAB) Video. Nick is also a board member of Junior Achievement of New York and the vice chairman of the Communication and Marketing Advisor Council at Gettysburg College.
About Turner Ad Sales
Turner Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Turner, a Time Warner company creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.
VP of Business Communications, Turner