Donna Speciale is president of Turner Ad Sales, where she oversees all advertising revenue for the company’s domestic entertainment, news and kids multi-media brands.
Speciale joined Turner in 2012 as president of Turner Entertainment and Young Adult Ad Sales, and had an early impact on the business as she redefined the client partnership model. She was promoted to her current role in 2014, and has further re-imagined how Turner collaborates with marketers and agencies utilizing advanced data and content capabiltiies. During a time of vast industry change and clutter, partners have thrived in spaces like content development, social amplification and audience targeting.
With her more than 20 years of experience on the media agency side, Speciale came to Turner from MediaVest Worldwide, where she served as president, Investment & Activation and Agency Operations. During her tenure, she led the agency’s integrated digital, broadcast, print and out-of-home practice, overseeing investments on behalf of clients including Kraft, Walmart, P&G, and Coca-Cola. Prior to MediaVest, Speciale led the broadcast investment team at Mediacom. Over her career she has managed investments for several leading marketers including Warner Brothers, GlaxoSmithKline, Hasbro, Kmart, Diageo, Staples and Subway.
Speciale is well-known for driving innovation in the marketplace and has received numerous industry recognitions, while her teams and the companies she has represented have received countless honors. Most recently, she was featured within the Top 10 of the 2016 Adweek “Most Indispensable Executives,” a list she has consistently been recognized by since joining Turner. She has also been honored by Broadcasting & Cable for their 2015 “Hall of Fame” and named as a Multichannel News “Wonder Woman” (2013), Advertising Age “Top Women in Advertising” (2012), CableFAX “100” and “Most Powerful Women” (2012-16), Television Week “TV Buyer of the Year” (2006), MediaWeek “All Star” (2003), and Advertising Age “Woman to Watch” (2001). She has thrice been honored by Advertising Women of New York (AWNY) as an “Advertising Woman of the Year” and received both their “Impact Award” and “Working Woman Award.” Speciale was honored in 2014 as a recipient of the “Reisenbach Award for Distinguished Citizenship” by the John A. Reisenbach Foundation.
In addition to her professional accolades and active participation, including as a former executive judge with the Adweek “Project Isaac” awards, Speciale is on the Board of Directors for The Advertising Club of New York and an active member of Advertising Women of New York (AWNY) and the Video Advertising Bureau (VAB).
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.