Donna Speciale is president of Turner Ad Sales, a leaderhsip role that oversees all advertising revenue for the company’s domestic entertainment, news and kids multi-media brands. Based in New York, Speciale reports to David Levy, president of Turner.
Joining Turner in 2012 as president of Turner Entertainment and Young Adult Ad Sales, Speciale made an impact early on by utilizing her agency expertise to redefine client partnerships across the kids and entertainment brands. Since being promoted to her current position in 2014, Speciale has further re-imagined how Turner collaborates with marketers and agencies on advertising partnerships through advanced data and content capabilities. As a believer in developing opportunities and environments that drive business results for partners, she and her team have thrived during a time of vast industry change. Utilizing advanced advertising capabilities powered by industry-leading data and analytics, Turner’s sales division can now equip marketers with a more powerful media strategy, resulting in a robust ROI.
With her more than 20 years of experience on the media agency side, Speciale came to Turner from MediaVest Worldwide, where she served as president, Investment & Activation and Agency Operations. During her tenure, she led the agency’s integrated digital, broadcast, print and out-of-home practice, overseeing investments on behalf of clients including Kraft, Walmart, P&G, and Coca-Cola. Prior to MediaVest, Speciale led the broadcast investment team at Mediacom. Over her career she has managed investments for several leading marketers including Warner Brothers, GlaxoSmithKline, Hasbro, Kmart, Diageo, Staples and Subway.
Speciale is well-known for driving innovation in the marketplace and has received numerous industry recognitions, including recent recognitions by Broadcasting & Cable for their 2015 “Hall of Fame,” TV of Tomorrow NAME OF AWARD and by the ANA FOR AWARD. She has also been recognized as a Adweek ‘50’ (2013-15), Multichannel News “Wonder Woman” (2013), Advertising Age “Top Women in Advertising” (2012), CableFAX “100” (2012-14) and “Most Powerful Women” (2012-15), Television Week “TV Buyer of the Year” (2006), MediaWeek “All Star” in the broadcast category (2003), Advertising Age “Woman to Watch” (2001) and “Agency of the Year” by both AdWeek and Advertising Age (under SMG in 2005). She has thrice been honored by Advertising Women of New York (AWNY): in 2011, she was the recipient of the 2011 AWNY “Advertising Woman of the Year”; in 2008, she was the recipient of AWNY’s “Impact Award;” in 2006, she received an AWNY “Working Woman Award.”, Speciale was honored in 2014 as a recipient of the “Reisenbach Award for Distinguished Citizenship” by the John A. Reisenbach Foundation.
In addition to her professional accolades and active participation as an executive judge with awards like the Adweek “Project Isaac” awards, Speciale is on the Board of Directors for The Advertising Club of New York and an active member of Advertising Women of New York (AWNY) and the Video Advertising Bureau (VAB).
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.