ELEAGUE’s Opening Week Drives Audience Engagement Across All Platforms
Tuesday, May 31, 2016
Premiere Week Delivers More Than 150 Million Gross Minutes of Video Consumption
The opening week of ELEAGUE, the new professional eSports league in partnership between Turner and WME | IMG, delivered more than 150 million gross minutes of video consumption and consistently registered the #1 channel on Twitch. ELEAGUE was one of the most-discussed events of the week across social media and garnered unprecedented consumption when compared with similar eSports events, including live video streams. TBS’ coverage of ELEAGUE on Friday, May 27, ranked as the second most-discussed program of the night across Twitter.
More Than 150 Million Gross Minutes of Video Consumption
ELEAGUE generated more than 150 million minutes of video consumption across Twitch and TBS during its opening week (Tuesday, May 24, through Friday, May 27).
ELEAGUE – #1 Channel on Twitch
Throughout its debut week, ELEAGUE consistently registered the #1 channel on Twitch.
4.3 Million Video Streams on Twitch
ELEAGUE’s live event coverage on Twitch generated 4.3 million video starts over the first four days of the tournament (Tuesday-Friday).
92K Concurrent Streams on Twitch – 2X the Competition
ELEAGUE content on Twitch delivered peak viewership of more than 92,000 concurrent streams and regularly averaged more than 50,000 concurrent streams, approximately doubling the delivery for a traditional non-major eSports competition on the platform.
710 Million Impressions on Twitter
Trending consistently on Twitter throughout its opening week – with overwhelmingly positive fan sentiment – conversation on ELEAGUE, @EL, TBS and the participating teams garnered over 710 million impressions.
27 Million Impressions for ELEAGUE Social Accounts
Through its first week, content distributed directly from ELEAGUE’s Twitter and Facebook accounts collectively earned more than 27 million social impressions.
3.6 Million Video Views on Facebook
ELEAGUE content posted via its official Facebook page delivered 3.6 million video views over the first week of competition.
ELEAGUE Delivers in Prime Time on TBS
ELEAGUE averaged 509,000 total viewers on TBS during its Friday primetime telecast window (10-11 p.m. ET) and was the second most-discussed program of the night on Twitter.
360 Million Impressions on Twitter – Friday Night Alone
During Friday night’s coverage, discussion about ELEAGUE, @EL, TBS, Luminosity and Cloud9 generated more than 360 million impressions on Twitter.
ELEAGUE – Week 2
ELEAGUE will continue with its second week of Group Play featuring G2 Esports, Ninjas in Pyjamas (NiP), OpTic and Selfless in action. Coverage will be available via Twitch on Tuesday and Wednesday beginning at 12 p.m. ET and Thursday at 2 p.m. TBS will present a Friday night showcase at 10 p.m., with simultaneous coverage available on Twitch.
Source: Twitch dashboard as of 10:30am, 5/28/16. Social metrics per Twitter Analytics and Spredfast. TV based on Nielsen Fast Nationals, Live + Same day data.
Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.
About WME | IMG
WME | IMG is a global leader in entertainment, sports and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.