EXPERIENCE HOLLYWOOD #LIKENEVERBEFORE! WITH ALL-NEW HBO
Monday, February 1, 2016
~New-look HBO revealed on February 14~
~New mobile app launches in March~
~HBO HD launches in April ~
Mumbai, February 2016: - HBO, India’s home of blockbuster Hollywood movies, unveiled a fresh new-look on February 14, reflecting a complete revamp of content and audience engagement. The channel, operated in India by Turner, promises to deliver the best of English-language entertainment and heighten the multi-platform viewing experience through a number of brand updates, including a premium programming slate, the introduction of a complementary mobile app and the launch of HBO HD.
HBO’s new packaging reflects a youthful and aspirational viewer demographic, and has been redesigned to present world-class content to a local, but worldly, audience.
Mr. Siddharth Jain, Senior Vice President and Managing Director of Turner International, South Asia, said: “Consumers are at the center of everything we do and these changes directly reflect this. The all-new HBO captures its audience’s imagination – like never before – through the implementation of a new programming and content strategy; and new fan-engagement initiatives. Indian consumers are spoilt for choice when it comes to entertainment options, and HBO is ideally positioned not only to excite but also engage.”
The big-budget Mad Max: Fury Road leads the launch of a new program and content strategy, complemented by a large-scale social media campaign featuring fun facts, trivia and contests. Its 1pm premiere on February 14 marked the official channel refresh, with four upcoming back-to-back Sunday premieres lined up: American Sniper, Wild Card, San Andreas and A Walk among the Tombstones.
A complementary mobile application will also be released in March. The innovative app will gives viewers access to channel details and information – boasting full channel schedules, a reminder feature, TV promos, preview of upcoming premieres and a Hollywood quiz.
Taking the brand experience to a whole new level, HBO HD will launch in April. The channel will be available on direct-to-home (DTH) and cable platforms, and will successfully bring the multiplex experience right into living rooms around the country. So sit back and be ready for a new ride with HBO to experience magical moments from the comfort of your home. #LikeNeverBefore!
About HBO in South Asia
Launched in September 2000, HBO is a 24-hour English language movie channel available to viewers in South Asia (India, Pakistan, Maldives and Bangladesh). HBO brings the best of Hollywood by premiering top blockbuster movies on television using content from many studios and independent movie companies, including Paramount, NBC Universal and Warner Bros. In South Asia, HBO is operated by Turner Broadcasting System Asia Pacific, Inc. is a wholly-owned subsidiary of Turner Broadcasting System, Inc., a Time Warner company. For more information, visit: www.hbosouthasia.com.
About Turner International
Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. (a division of Time Warner) that creates and manages the sales, distribution, marketing of Turner's news and entertainment brands in India and the South Asia region including CNN International, Cartoon Network, POGO, Toonami, HBO and WB.
About Turner Asia Pacific
Turner creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 64 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner Broadcasting System Asia Pacific, Inc. is a wholly-owned subsidiary of Turner Broadcasting System, Inc., a Time Warner company.