GEFCO Premieres First Multiplatform Campaign on CNN
Monday, February 5, 2018
GEFCO – a global player in industrial supply chain solutions and a European leader in automotive logistics – has teamed up with CNN International Commercial (CNNIC) for its international advertising campaign to launch its new brand logo and signature GEFCO. Partners, unlimited.
GEFCO is sponsoring the editorial series, Biz:frontiers, which explores invention and the creative minds who are disrupting the business landscape. Biz:frontiers will air within CNN International’s flagship business show Quest Means Business, presented by anchor and correspondent Richard Quest. The segments will feature as two weeks of in-depth reporting (during February and May) on technology for automobiles, e-commerce, electronic goods, pharmaceuticals and more, culminating in two 30-minute programmes showcasing all the coverage.
The campaign includes the sponsorship of a digital page which hosts a range of content from videos to photo galleries and interactives. This is supplemented by TV and Biz:frontiers co-branded banners which have been produced by create, CNNIC’s in-house branded content studio.
Harnessing the brand building power of CNN International’s global TV and digital reach, coupled with the precision data targeting, the focus of the campaign is to increase GEFCO ’s brand awareness amongst CNN's premium audience of business-decision makers, C-Levels and opinion leaders across Europe and Latin America.
This will be enhanced by a strong social media strategy, building on CNN’s position as the number one social news outlet, to maximize engagement for Biz:frontiers across Facebook, Twitter and Instagram.
Emmanuel Arnaud, Executive Vice-President, Sales & Marketing, GEFCO, says: “Our new signature, GEFCO.Partners, unlimited, reflects our commitment to building long-term cooperation with all our partners and we are very excited about our new relationship with CNN. I am confident that this campaign will boost GEFCO’s brand visibility among all our key stakeholders”.
Petra Malenicka, Senior Vice President, Europe and the Americas , CNN International Commercial comments: “We are excited to launch GEFCO’s first multiplatform partnership with CNN. Combining quality editorial content, deep knowledge of our audience’s content preferences and high precision data targeting, CNN’s Biz:frontiers will enable GEFCO to engage with a truly global business audience and to convey a powerful brand message.”
Notes to Editors:
For more information, please contact:
Senior Press Officer
CNN International Commercial
Tel: + 44 20 7693 0550
About CNN International Commercial
CNN International Commercial (CNNIC) is the division of Turner International responsible for the business operations of CNN’s properties outside of the United States. All the commercial activities for brands such as CNN International, CNN en Español, CNN Arabic, CNN Style, CNNMoney and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world’s leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world’s most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com
About GEFCO GROUP
GEFCO designs and implements flexible and smart supply chain solutions to deliver value to its clients. The Group builds lasting cooperation with its customers and partners based on mutual trust and shared growth. By continually pushing back the boundaries, GEFCO meets even the most complex supply chain challenges. The company ranks among the top 10 European leaders in the logistics market. GEFCO generated revenues of €4.2 billion in 2016 and counts 13,000 employees with 90 nationalities worldwide. With more than 300 locations in its portfolio, GEFCO is developing its business across the five continents.gefco.net