GEICO Renews Marketing Partnership with ELEAGUE
Wednesday, April 5, 2017
GEICO Continues Deep Commitment to Esports as
Official Auto and Home Insurance of ELEAGUE
Pact Covers ELEAGUE Competitions throughout 2017 Calendar Year,
including First-Ever ELEAGUE Street Fighter® V Invitational
ELEAGUE, the professional esports organization created by Turner and IMG, today announced the renewal of its official marketing partnership with GEICO to kick off ELEAGUE’s inaugural 2017 season. GEICO will continue to serve as the official auto and home insurance of ELEAGUE. The partnership will include a number of promotional and marketing activities on television, digital streaming platforms, social, and on-site at ELEAGUE competitions.
“As a long-time supporter of esports, GEICO has been a brand that uniquely understands how to foster community around the excitement of the competition,” said Seth Ladetsky, senior vice president of sales, Turner Sports. “We are thrilled to have them back for a second year of ELEAGUE, as we expand into new gaming genres, starting with the Street Fighter Invitational, and tap into new groups of passionate esports enthusiasts.”
“The esports community just spills over with energy, enthusiasm and excitement,” noted Bill Brower, GEICO assistant vice president of marketing, “and we’re very happy to be part of it. We know this is a great opportunity for us to connect with a unique audience, and we felt welcome from day one. It’s a real pleasure for GEICO to partner with ELEAGUE in this new dynamic world.”
GEICO will have opportunities to develop promotions spanning custom-branded content, social media programs, and on-site activations – all with the goal of creating high-impact fan experiences. The GEICO brand will also be promoted across ELEAGUE media assets including ELEAGUE.com, the league’s social media channels, on TBS, as well as Twitch and YouTube, ELEAGUE’s digital distribution partners for live event coverage and on-demand content.
ELEAGUE’s next competition kicked off last week with preliminaries for the first-ever ELEAGUE Street Fighter® V Invitational. The 24 Street Fighter® V players who advance from the preliminaries will compete in the regular season, with six players competing each week:
- Group A competes Friday, April 7
- Group B – Friday, April 21
- Group C – Friday, May 5
- Group D – Friday, May 12.
Live coverage of each group’s Quarterfinals will be presented each Friday via Twitch and YouTube beginning at 6 p.m., with each group’s Semifinals and Final airing on TBS at 10 p.m. ET (coverage also available on Twitch and YouTube).
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 15 million private passenger customers, insuring more than 24 million vehicles (auto & cycle).
Using GEICO’s online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.
About Turner Sports
Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report, NCAA.com and the critically acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com and WNBA.com.
About WME | IMG
WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.
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