Gretchen Colón is executive vice president of advertising sales for Turner Latin America. Colón oversees the pan-regional group responsible for the advertising sales and marketing of Turner’s networks throughout Latin America, as well as the channels’ respective web sites. Colón’s team also sells advertising on behalf of Warner Channel Latin America. She is ultimately responsible for setting long-range ad sales strategy and oversees a diverse team that includes ad sales, commercial strategy development, sales operations, strategic planning, sponsorship and promotions and marketing functions.
Colón managed the development and launch of Glitz*, Turner’s first lifestyle channel, and served as general manager. She also built and ran Turner Latin America’s corporate development group from 2003 - 2011, and was actively involved in the execution many of the division’s most significant equity transactions during that time.
Colón is a member of the Turner Latin America executive team as well as Time Warner's Multicultural Innovation Committee.