GUCCI LAUNCHES EXCLUSIVE GLOBAL CAMPAIGN ON CNN INTERNATIONAL
Friday, August 29, 2014
For the second year running, CNN International is the exclusive global media platform selected by Gucci for a multi-faceted advertising campaign.
Beginning on September 1, Gucci will sponsor Elite Escapes, a week of daily segments on CNN profiling exclusive travel experiences from around the world including the Nihiwatu resort in Sumba, Indonesia and Chef Yoshiaki Takazawa’s intimate restaurant in Tokyo.
A special Elite Escapes microsite at travel.cnn.com/escapes will complement the on-air programming featuring video content, articles and image galleries, covering experiences such as cruising the Galapagos, salmon fishing from retro tug boats in Canada, and the ultimate in deluxe hotel stays in Morocco. A 30 second Gucci advertising spot will also run on CNN International completing the package.
This year’s campaign follows the iconic fashion brand’s first ever global TV campaign, which ran on CNN in December 2013. CNN is the exclusive global media platform for Gucci’s campaign due to an unrivalled reach amongst male high income earners and luxury consumers combined with sponsorship of a high quality editorial proposition. CNN International delivers an important audience for luxury brands such as Gucci, reaching 37% of luxury consumers in Asian markets, 44% more than the nearest competitor (monthly TV or online reach amongst int'l news brands / Ipsos Affluent Survey Asia Pacific Q3-Q4 2013).
“CNN is delighted to again have Gucci on-board as the exclusive sponsor for a visually stunning week of special coverage about some of the world’s most elite travel locations,” said William Hsu, Vice President, News Advertising Sales, CNN International Asia Pacific. “CNN sees luxury as one of the fastest-growing sectors turning to pan-regional brand solutions, and this particular proposition - tailored for Gucci and its business objectives - shows how brands can associate with high quality content to reach and engage with an upscale global audience of male high income earners and luxury consumers.”
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About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 380 million households around the globe, including over 53 million across the Asia Pacific region. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr