Jason Baron is senior vice president of direct marketing and programmatic for Turner Ad Sales. Within this role, Jason has oversight of all direct response advertising across all Turner networks and digital platforms of branded news, sports, animation and entertainment, including CNN, TNT and NBA TV. Baron is based in New York and reports to Katrina Cukaj, executive vice president of portfolio sales and client partnerships for Turner Ad Sales.
Under Baron’s leadership, the direct response division has implemented new strategies resulting in significant revenue growth across all categories. By initiating an integration of the direct response teams across linear and digital groups, Baron led the division to double its direct response ad revenue by 2012. Baron began his Turner career in 1997 as a CNN account executive and held ascending positions until he was promoted to senior vice president of Turner DR in March of 2011. Prior to joining Turner, Baron gained media experience as an assistant and media buyer at Corinthian Media, and as a buyer in account services at Grey Advertising. He received his bachelor’s degree in communications and history from Rutgers University, and lives in New Jersey with his wife and two young daughters.
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.